How to determine if digital marketing is a fit for your business
Whether or not digital marketing is suited to your business depends very much on the nature of that business, where it is now and maybe most importantly where you want to be in the future. The two ey questions to ask yourself are
Question 1) Is my audience online…. or are the going to be online.
If your customers use digital technology to research and even purchase products and services you provide, then you absolutely , 100% need to get on board with digital marketing. If your not in a position to deliver that, they can easily find a competitor who can.
Question 2) Is my product or service suited to digital marketing?
The answer to this one is almost always yes as long as you have established that there is a viable online audience for it. While some products and services are obviously more suited to online sales then others, the linchpin here isn’t the product it’s the target audience and being able to get in front of them.