Bite #26 What is your Digital Marketing Strategy?
Once you’ve decided that it’s time to get serious about your digital marketing strategy the next step is to define what your strategy is. The reality here is that there is no “one size fits all'” solution . There is no magic wand to guarantee digital marketing success – or at least I don’t have one!
Every business will need to craft its own unique strategy based on it’s own particulars set of circumstances. It’s common sense really. If you sell one off fine art paintings at local craft markets then your digital marketing strategy is going to be vastly different to that of the bottled water company who sells across Europe.
Different products = Different markets = Different needs = Different Solutions
At the end of the day the best people to define your digital marketing strategy, strangely enough, are the people who best know your business.