The behaviours of online customers
It’s not my intention to speak in generalities about customers, be they online or offline. However there has been extensive research on the behaviours of online customers and some strong findings have emerged. Let’s take a look at the more prevalent of these.
Your customers are becoming increasingly comfortable with conducting transactions online.
Many online customers have been using the internet for most of their lives and older consumers continue to become more and more internet savvy. As people become more efficient in their use of the technology they don’t tend to hang around for as long. Your website or your content needs to deliver what they want…. and fast.
Your customers time is precious so web designers need to accommodate the desire for ‘scan ability’ and instant gratification when constructing a website.
Make no mistake the customer is in control. Fail to grasp this simple fact and your target audience will disengage. You must tailor your marketing to the customer and offer a real value proposition in order to illicit a positive result.
Online customers are vocal. They talk to each other .. a lot.. through social media online forums and as members of various online communities. Their telling each other about their positive and negative experiences. Never forget that.
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