Who are these influencers and why should you care?
A recent title to be indoctrinated into the lexicon of digital marketing speak is – the Influencer. These early adopters are the online leaders in their individual fields . Through social media, podcasts, blogs and even video , they harness the power of the internet to spread the word on the products and brands they like and equally the ones they may favour less. These thought leaders have the ear of the online masses. People listen to what they have to say and trust their judgment.
Identify the influences within your marketed sector. Watch how they behave online and tailor part of your digital marketing to target this small but highly influence group. This can result in immense positive knock on effects.
How to find them?
They are the people who are often asked for advice about a purchase in an area where they are knowledgeable
When they encounter a new product they like they tend to recommend it to friends
They are active online, using blogs, social media discussion groups or any tool that allows them to connect with peers.