Who is your website for?
Who is your website for? Knowing the answer to this questions is critical to its success. Surprisingly it’s one of those things that can be overlooked. So many websites end up being designed to appeal to a committee who ultimately sign off on the project, instead of the people who will actually use the site. Be aware of this trap. If your website is to succeed it needs to appeal to one group of people only – and that’s your target market.
You have to put yourself in the shoes of the user. Think about how they will access your site, what they will be looking for and craft your website to accommodate these factors. Here’s a real power tip. Ask your customers directly . Do some research and find out what they would find helpful, informative or even entertaining . The results may surprise you.