Bite #30 Who is your website for?

November 3, 2017 By Darren Doyle

Who is your website for?

Who is your website for? Knowing the answer to this questions is critical to its success. Surprisingly it’s one of those things that can be overlooked. So many websites end up being designed to appeal to a committee who ultimately sign off on the project, instead of the people who will actually use the site. Be aware of this trap. If your website is to succeed it needs to appeal to one group of people only – and that’s your target market.

You have to put yourself in the shoes of the user. Think about how they will access your site, what they will be looking for and craft your website to accommodate these factors. Here’s a real power tip. Ask your customers directly . Do some research and find out what they would find helpful, informative or even entertaining . The results may surprise you.

About
Latest Posts

Darren Doyle

Creative Director at studio93

It's all about ataining business results through strategic use of creative skills. Extra ordinary results require a different approach.

Latest posts by Darren Doyle (see all)

Bite #40 What is a Meta description tag and why should I care? - December 7, 2017
Bite #39 What are title tags and why should you care? - December 7, 2017
Bite #38 Optimise each webpage for search - December 7, 2017

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5
I had heard a lot of good things about studio93 before I worked with them on our new site and I'm glad to confirm that they are all true. The team are Knowledgeable, focused and above all extremely easy to work with. They really worked to understand our business and in the end actually exceeded expectations . I have no problem recommending them, in fact I already have recommended them to one of our clients.
Tracy B
Apex
5
I am really pleased with how the website is looking. I can confidently say you achieved our objective in producing a brand and website that looks clean and professional.
Brian Walsh
Midlands Counselling Clinic
5
My website was only 6 years old, but needed a serious face-lift due to the recent changes in technology. It was a no-brainer for me to contact studio93 for advice, and they helped me set up and redesign the core of my new English and French website. I definitely appreciated the support to fix some technical difficulties and the 1-to-1 training, which gave me the fundamentals to add new content on my own.
Sébastien Rolland
Freisk Ltd
5
I had the pleasure of working with Studio93 recently on a number of print projects. They provided a unique insight into the printing process and was happy to answer my many queries to ensure we received the best quality of print within our budget. Darren is engaging, informed, knowledgeable and professional. It was an absolute pleasure to work with studio93 on this project, and I look forward to working with them in the future
Karol Cooke
Strive Clinic
5
Studio93 developed my website and I found their work excellent. They were professional from quotation through to completion of the website. Studio93 took on board what I wanted from the site and produced exactly what I was looking for. I was also impressed with the timely manner in which they responded to any queries or changes I needed when the site went live. I would highly recommend studio93.
‪Mary Cronin‬
Career Fit
5
Studio 93 are extremely talented and creative. They came up with the most amazing logo design for my business, it was exactly what I was looking for. I have recommended Studio 93 and will continue to do so. Thank you
Elaine Sullivan
Skin Bliss
5
I recently attended a Social Media Course delivered by Darren. Though I work in the Internet Space I still learned a lot from Darren. His course content and delivery style was exemplary and at the right level for the stated audience. I would have no hesitation in recommending Darren to deliver Social Media training and consultancy to any organisation, group or individual.
Peter Mandal
I enrolled on a course in online marketing and was fortunate enough to have Darren as lecturer. He is an excellent trainer: very knowledgeable and approachable. I thoroughly enjoyed the classes and look forward to one day studying under him again.
Sinead Colleran
5
I used studio93's services to produce a multi media communication pack. It was at very short notice and Darren took a simple no-nonsense approach. He utilised expertise from his Team at to produce a fine product, within the tight time frame and at a reasonable cost. I have followed up with discussions on other potential areas of cooperation and found his ideas and advice simple, pragmatic and useful.
Martin Horan
5
I found Studio93 very helpful and professional, and open to my (many) changes of brief along the way. Queries were responded to promptly, delivery was speedy and the finished product was of the highest standard. I would have no hesitation in recommending Studio93.
Roisin Meaney
5
We engaged Studio 93 to create a new branding that would act as the springboard for the rebranding of our business. We needed something modern and crisp that reflected the core values of business in professional manner. The design has exceeded our expectations and has become the cornerstone of our company's profile. We look forward to working with Studio93 to help us further develop as a business and further increase our public profile in the future.
Mel McGerr
5
Great service, efficient, friendly and excellent. True to their roots and setting standards in the Midlands.
Lucy Tormey
5
We are delighted with our catalogue! The printing is excellent, the collages look fab. The sharpness of the photos is excellent and the and quality of the paper also is great. It was also so easy to design the catalogue with studio93, nothing was an issue, all I had to do was email or phone - never a problem. Many thanks, We will defo use Studio 93 again!!
Anita
5
Studio93 are excellent graphic designers, who assisted me with the development of the InsRe logo, website and stationary. They created a number of high-quality logo options for us and provided valuable input on how to brand our business. Studio93 also designed and built our website in a very short space of time, meaning we were quick to market. They continue to assist us as the business evolves and are always on hand with suggestions and advice. I would highly recommend studio93 to anyone looking for a superior creative service, at a very fair cost.
Frank Whelan
Darren & Team are so professional, reliable and helpful , nothing is ever a problem, and we are always made very welcome . Darren's design work is amazing, and of the highest standard . The best printing company i have ever used .
Joan
Superb service as always from Darren and his team at Studio93 - great quality design and products and super fast execution!
Sinead