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Bite #34 What is earned media?

Bite #34 What is earned media?

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What is earned media?

The third of the three types of digital marketing media is Earned media. Check out Bites32 and 33 to learn about the other two.

Earned media can be thought of as media where a marketer’s presence is not determined by what they spend, but by how interesting people think their company and its products are. In the early days of social media for instance , the first measurement of this was down to how many fans or followers you had …BUT thinking has moved on from this AND now looks more at the interactions of those fans with the brand. Sharing is a popular metric for the success of social media communication. Earned media gives you third-party credibility – someone who isn’t paid by your company believes enough in your products, to mention, quote, or promote your brand’s content. In Bite28 I spoke about the role of the influencer in terms of digital marketing. If you can get an influencer to publish your content or talk about your content, that’s earned media.

Your digital marketing strategy should encompass a good mix of owned media, paid media and earned media . Tie them to your overall business goals and make sure to measure and iterate constantly on order to refine the results to your bottom line.

Darren Doyle

Creative Director at studio93
It's all about ataining business results through strategic use of creative skills. Extra ordinary results require a different approach.

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Studio93,
The Old Barracks,
Moate,
Co. Westmeath
T: (090) 64 82784
E: info@studio93.ie

  • 5

    I had heard a lot of good things about studio93 before I worked with them on our new site and I'm glad to confirm that they are all true. The team are Knowledgeable, focused and above all extremely easy to work with. They really worked to understand our business and in the end actually exceeded expectations . I have no problem recommending them, in fact I already have recommended them to one of our clients.

    Apex
  • Brian Walsh
    5
    I am really pleased with how the website is looking. I can confidently say you achieved our objective in producing a brand and website that looks clean and professional.
    Midlands Counselling Clinic
  • 5
    My website was only 6 years old, but needed a serious face-lift due to the recent changes in technology. It was a no-brainer for me to contact studio93 for advice, and they helped me set up and redesign the core of my new English and French website. I definitely appreciated the support to fix some technical difficulties and the 1-to-1 training, which gave me the fundamentals to add new content on my own.
    Freisk Ltd
  • 5
    I had the pleasure of working with Studio93 recently on a number of print projects. They provided a unique insight into the printing process and was happy to answer my many queries to ensure we received the best quality of print within our budget. Darren is engaging, informed, knowledgeable and professional. It was an absolute pleasure to work with studio93 on this project, and I look forward to working with them in the future
    Strive Clinic
  • Mary Cronin
    5
    Studio93 developed my website and I found their work excellent. They were professional from quotation through to completion of the website. Studio93 took on board what I wanted from the site and produced exactly what I was looking for. I was also impressed with the timely manner in which they responded to any queries or changes I needed when the site went live. I would highly recommend studio93.
    Career Fit
  • 5
    Studio 93 are extremely talented and creative. They came up with the most amazing logo design for my business, it was exactly what I was looking for. I have recommended Studio 93 and will continue to do so. Thank you
    Skin Bliss
  • 5
    I recently attended a Social Media Course delivered by Darren. Though I work in the Internet Space I still learned a lot from Darren. His course content and delivery style was exemplary and at the right level for the stated audience. I would have no hesitation in recommending Darren to deliver Social Media training and consultancy to any organisation, group or individual.
  • Sinead - Community Games
    I enrolled on a course in online marketing and was fortunate enough to have Darren as lecturer. He is an excellent trainer: very knowledgeable and approachable. I thoroughly enjoyed the classes and look forward to one day studying under him again.
  • 5
    I used studio93's services to produce a multi media communication pack. It was at very short notice and Darren took a simple no-nonsense approach. He utilised expertise from his Team at to produce a fine product, within the tight time frame and at a reasonable cost. I have followed up with discussions on other potential areas of cooperation and found his ideas and advice simple, pragmatic and useful.
  • 5
    I found Studio93 very helpful and professional, and open to my (many) changes of brief along the way. Queries were responded to promptly, delivery was speedy and the finished product was of the highest standard. I would have no hesitation in recommending Studio93.
  • Mel
    5
    We engaged Studio 93 to create a new branding that would act as the springboard for the rebranding of our business.  We needed something modern and crisp that reflected the core values of  business in professional manner. The design has exceeded our  expectations and has become the cornerstone of our company's profile. We  look forward to working with Studio93 to help us further develop as a  business and further increase our public profile in the future.
  • 5
    Great service, efficient, friendly and excellent. True to their roots and setting standards in the Midlands.
  • 5
    We are delighted with our catalogue! The printing is excellent, the collages look fab. The sharpness of the photos is excellent and the and quality of the paper also is great. It was also so easy to design the catalogue with studio93, nothing was an issue, all I had to do was email or phone - never a problem. Many thanks, We will defo use Studio 93 again!!
  • Frank
    5
    Studio93 are excellent graphic designers, who assisted me with the development of the InsRe logo, website and stationary. They created a number of high-quality logo options for us and provided valuable input on how to brand our business. Studio93 also designed and built our website in a very short space of time, meaning we were quick to market. They continue to assist us as the business evolves and are always on hand with suggestions and advice. I would highly recommend studio93 to anyone looking for a superior creative service, at a very fair cost.
  • Joan
    Darren & Team are so professional, reliable and helpful , nothing is ever a problem, and we are always made very welcome . Darren's design work is amazing, and of the highest standard . The best printing company i have ever used .
  • Sinead - Community Games
    Superb service as always from Darren and his team at Studio93 - great quality design and products and super fast execution!