Bite #36 How do Search Engines work?


How do Search Engines work?

How do search engines work? Let me give you a non-techy, high level understanding of this.

First and foremost always keep in mind that search engines (Google’s) main aim is to deliver highly, relevant high quality search results to its users. When you think about it this makes complete sense. When a user types a search query into Google they are asking Google to show them the site or sites that Google feels is the best fit for what they’re looking for. If Google does a good job , the user is likely to return to Google the next time they’re looking for something. Search engines always put the user first.

Search engines gather detailed information about the billions of websites out there at regular intervals (I’ll skip the technicalities of this ) the main point to keep in mind is that Google knows what’s on your website now and it’ll be back to check if there is anything new .

Just for a second put yourself in Googles shoes. Imagine you’re looking at your current website from their perspective. Google is looking at your site and as I’ve explained they are trying to figure out whether the content on that site is up to date, relevant and of value to the person searching for your product or service. Does your site pass the test?

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

LET'S GET STARTED!