Bite #39 What are title tags and why should you care?


What are title tags and why should you care?

Title tags are part of the code that makes up each individual page on your site and they are very important when it comes to search engine optimisation. You have no doubt seen these title tags in action on a daily basis and haven’t been aware of it. The title tag for a page is the same text that appears as a clickable blue link when presented to users in Google search results. You can see title tags in action here: ‘Led Zeppelin – rock and roll lyrics | Song meanings’ is a title tag for a specific page on a specific site. ‘Rock and Roll – Song meanings’ is the title tag for another page on a similar yet different website. ‘Eric Hutchinson – Rock N Roll Lyrics | Song meanings’ is the title tag for the third page, and so on. As you can see, the title tag is immensely important for two reasons:

1) This title tag, when used appropriately, is a key factor in ranking well in Google and other search engines. I advise that you weave your main keywords for a page into these title tags.

2) The title is the first glimpse of your content that a search user will see. Giving your pages a concise, compelling and informative title will entice more users to click on your link.

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Digital Marketing Trends 2019

The Future of Digital Marketing Trends With the ever-changing fast paced technological environment we operate in today, how do we stay on top of it all? Technology is everywhere and how we use it is constantly evolving. Keeping up-to-date with the latest digital marketing trends can be a challenge. It can be particularly challenging when trying to understand what will work for your business. We take a look at some

Read More »

Social Media….What’s the Point?

Social Media For Your Business Do you use social media as part of your marketing activities for your business, or do you even see the point of it? Maybe your business doesn’t operate in the online realm. Did you know that Ireland ranks 9th in the EU when it comes to online shopping and 90% of people have access to a smartphone. Ignoring these statistics and growing trends means your

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »

To Hashtag or Not to Hashtag?

Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a key part of any Digital Marketing Strategy. It’s use has become that much of a norm amongst us, that we

Read More »

LET'S GET STARTED!