What is a Meta description tag and why should I care?
Once you have sorted your title tags, which I looked at in the last video, it’s time to turn your attention to the meta description tag. Depending on the query and the page content, Google will often use the contents of your meta description tag as the descriptive ‘snippet’ of text that appears below your page title in the search results. You can see the meta description tag at work in this example. From the first webpage the meta description text for the page is ‘General Comment This song harkens back to the rock and roll of the 1950s’ etc. A well-written description for each page can entice more users to click through to your page.
Having compelling, informative meta description tags is something that search engines encourage and that is beneficial to users. It will certainly boost traffic to your webpage.