What are brand metrics Fundamentally, brand metrics are designed to measure and assess marketing activity. Brand metrics can be used (and misused) in a variety of ways. Because marketing and brand-building activity are designed to enhance profitability, the most relevant metric is return on investment or ROI. The idea is simple: for any marketing action, […]
How important is packaging for brand building? Packaging is an important component in the marketing of a brand. Sure, it provides important functional benefits to the product. It keeps the product safe, protects it, provides a means for displaying it, and should be used as a communication vehicle. But! If we stop here the package […]
What is your Brand Promise? People often ask, “what is a brand?” You can think of a brand as a promise that you make to your customers. There’s two parts to that promise 1) What you promise to provide or deliver and 2) What you actually deliver. As a brand, you must be true to […]
Creating brands people love seems easy. Just look around at all the wonderful brands that we experience every day. Yet, creating brands people love requires more than simply love of a product and creative advertising – it requires intelligent, strategic and coordinated decisions in many areas of marketing.
The reasons people aren’t using video in their marketing Are you using video marketing to communicate your message to your potential customers? There’s absolutely no reason why any business out there cant make very short videos, similar to these and publishing them, on social media sites or on youtube or on their own websites. The […]
Google and Keywords Words are still the cornerstone of all search engine optimisation, which basically means how well we rank in google search for a given search term. When I talk about words what I’m actually talking about are keywords or even key phrases and what I mean by that is, what are the words […]
What are people searching for? How can you know for sure weather there is interest in a specific new product of service? Check this tool out.
Scheduling posts on facebook In another video explained how to figure out when is the best time to post on facebook. But what if that time isn’t very convient for you? What if that time is late in the evening when you are relaxing and you don’t really want to be thinking about facebook or […]
Is my website mobile friendly? A recent study has shown that 57% of all google searches are now done through a smartphone and that means that most of the people looking at our websites are now looking at the websites on a smartphone. The question we have to ask ourselves is “is my website mobile […]
How to check if your chosen website address is available? When it comes time for you to build a website for your business one of the first things you will do is to register the domain name. Now the domain name is just another term for the web address. Typically it’s yourbusiness.ie or yourbusiness.com. How […]