What is a Landing page? A landing page is a distinct page on your website built for one single conversion objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to […]
Brand awareness and Video
Brand awareness and Video. Is it time to use a fresh approach to push your business out there? Do people know who you are and what you do? It is difficult for any small or medium sized business to compete with big budget companies when it comes to branding. But, I do not believe that […]
Interactive Content: New Content Marketing 2017
Interactive Content: New Content Marketing 2017 Content is the life of any marketing and advertising communication. Content can be written such as blogs or posts, visual such as videos & printed material or auditory such as podcasts. Now content has evolved to become interactive and one trend to watch for in 2017. Interactive content allows […]
Native Advertising – 2017 Digital Marketing Trend
Native Advertising, the seamless advertising experience Native Advertising is a form of paid media which appears as part of the actual visual content design. Many advertising experts like David Ogilvy believe advertising should be seamless and integrated into platforms consumers frequently use. Native advertising aims to create a seamless experience for the user. Users don’t […]
Reducing Bounce Rate on your Website
Reducing bounce rate on your website means visitors stay for longer Reducing bounce rate on your website is important. Working with marketers and webdesigners help analyse and devise a plan to make improvements to reduce bounce rate. Bounce rate on a website, broadly is the measurement of a visitor’s interactivity on your site or page. […]
Market Segmentation, A Must for Small Businesses
Market Segmentation, A Must for Small Businesses Market segmentation is a must for all small businesses when it comes to clever marketing strategy. It defines and targets customer markets in order to minimise the loss of expenditure and increase customer conversion. What is Market Segmentation? Market segmentation is a process. It requires the division of […]
6 Marketing Ideas for Small Businesses
Marketing Ideas to Boost Customer Awareness As a business you know there is a lot of competition along with continuous changes to how customers are buying. Let’s face it; it is hard to keep up with all the new social media and web trends. It can be difficult to think of new marketing ideas. There […]
The Psychology of Menu Design
Menu Design – The Psychology Behind Good Menus Menu design has a lot of hidden psychology. There is psychology regarding where items are placed and how dishes are described. This is key to getting the most from a menu. We often don’t think about how much graphic design influences our lives. Design isn’t simply making something […]
Pinterest Marketing for Beginners
Pinterest Marketing for Beginners as Part of Your Content Strategy Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. […]
Facebook’s New Layout for Business Pages
Facebook’s New Layout for Business Pages Some changes are good, and I got to say the changes to layout by Facebook is good for branding. It has an improved call to action and tab layout. A spokesperson for Facebook said, “We’ve introduced a new design for Pages on desktop to make it easier for people to learn […]
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