Email Marketing

Email Marketing

10 Ways to Grow Your Email List

Email marketing is really valuable when it comes to marketing your business online. It allows you to contact directly with those you know are interested in what you have to say.

email marketing

 

Email marketing helps:

  • Keep customers keep coming back again and again
  • Engagement on a personal, creative level that cannot be done on social media.
  • Reach customers on a global scale.
  • Build customer relations – finding out what they like and don’t like
  • Contact customers regarding offers and rewards

So, for the people you don’t have an email address, the question is how do you ask them to give you their email address.

Here are 10 ways to grow your email list

Create a Landing Page

A landing page is a webpage separate to your website. It is designed to offer something to your target audience and has one call to action e.g. signup, Find out more etc. Its purpose is to drive customers to your website and gather their email address.

Use Opt-in Content Offers

Offer visitors free podcasts, free eBooks or host webinars whereby they must give their email address before they receive their freebie.

Request Feedback or Send a Thank You Email

After a customer uses your service send them an email. Ask about their experience with your service. Or send an email thanking them for their custom. In this way, you display value to your customer’s opinion. Customers are more loyal to a service that pays attention to what they have got to say and feel.

Make Posts Available for Download

When you write your blog make it downloadable. So in order for them to download it, they must enter their email address or sign up to receive a notification when there is a new post.

Use Exit Intent Pop Up Forms

Exit intent pop-up forms are used to persuade customers to rethink leaving your website. Pop-ups forms can be time sensitive i.e. they pop up after a certain time or when the user scrolls to the very end of the page. They can also be designed to pop up when the visitor’s navigation indicates the possibility of them leaving.

Link Your Blog Or Newsletter To Social Media

Your blog post / newsletter is like the breadcrumb that leads to your website. Creating blog posts and newsletters is a way to showcase knowledge, gain word of mouth via sharing, and attract new email signups.

Offer A Discount For Email Information

Customer’s loyalty and repeated interaction come from how you treat them online. Offer a discount on your products or services when visitors give their email address. Why would someone use your products or services if you were not willing to give something?

Clear Call-To-Action For High Converting Pages

Always create clear landing pages, posts, and adverts. Don’t confuse customers with multiple offers. Use only one call-to-action per post or landing page. Remember digital marketing is about clarity with easy to follow call-to-actions.

Include An Anti-Spam Notice

Assure customers you will only send them relevant information and that you will never sell or share their personal information once they give it.

Conclusion

Email marketing is a valuable resource for any business. Email marketing is invaluable in building customer relationships and getting repeat business.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »

Digital Marketing Trends 2019

The Future of Digital Marketing Trends With the ever-changing fast paced technological environment we operate in today, how do we stay on top of it all? Technology is everywhere and how we use it is constantly evolving. Keeping up-to-date with the latest digital marketing trends can be a challenge. It can be particularly challenging when trying to understand what will work for your business. We take a look at some

Read More »

LET'S GET STARTED!