Facebook Posting, social media marketing
Facebook posting can make you famous! Not by hundreds of random posts but with clever planning.
I don’t think I need to explain to anyone, just how super popular Facebook has become. Often while I’m in a public place like an airport, restaurant or cafe I take a few seconds to observe just how many people are using their smartphones. It’s a lot! We use them for everything. They literally have become like another limb. Sometimes I wonder how I found things before my smartphone.
I’m not making a comment on whether this is good bad or indifferent, I’m simply stating the obvious. There’s an old saying in marketing that
“Advertisers need to be where the eyes are“. I’ve always loved that. It’s so simple a statement yet it’s so accurate and insightful.
The first step to creating a successful post is to decide what you want it to do for you?
You most be clear on what the goal of the post is. It should be concise and realistic. A goal could be to drive clicks to your website, get customer feedback or gain brand awareness. For us, we wanted to get Studio93 in front of as many eyes as we could over a predetermined short period of time.
The Story of One of Our Most Successful Facebook posts
In the weeks running up to the Leinster Football Final, the excitement of the match was palpable. It was Westmeath facing Dublin in Croke Park on Sunday, 12th July 2015 for the Leinster Football Final.
Even those with no interest in GAA joined in.
What has the Leinster Football Final got to do with us using Facebook for our business? This is a very specific type of post that looks to gain traction (or go viral) on the back of a current event or news story. It was the bandwagon coming down the road and we were ready to get on board.
We saw the interest in the match growing, so we brainstormed ideas. The aim was to entertain and engage our Facebook fans. In the end, we choose an arguably simple solution, but sometimes the simple solutions have the greatest effect (most of the time in fact). One of the local lads Kieran Martin is part of the Westmeath County Football team. We constructed a humorous image of him as a bear wearing the Westmeath jersey using Photoshop as he is nicknamed ‘The Bear’. Accompanying this image was a short message of support for the player. We included our web address (small) on the image and posted it 5 days before the match hoping it would be well received. It was.
Here are some of the stats:
Facebook Posting with a difference
Our self-promotion wasn’t in the usual overused way, screaming deals and offers. It’s no fun anyway.
We find when working with clients on their social media marketing, it’s common they use Facebook like billboard advertising. Do you find yourself writing posts with a sell, sell, sell mindset? Fatal mistake. This is not an effective marketing strategy for social media. Don’t get me wrong there is a time and place where this works. But, for Facebook, I advise the breakdown of informative and entertaining information vs. pure promotion should be 80% 20% respectively.
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