What is a Landing page?
A landing page is a distinct page on your website built for one single conversion objective. This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal. Landing pages mainly come in 2 ways; 1) A lead generation page which is used to collect people’s information for competitions or allowing you to market and connect to them. 2) Click through landing page which has the goal of persuading people to click onto a different page. The main thing to make sure you know is the difference between a normal web page and a landing page.
In other words, all landing pages are web pages, but not all web pages are landing pages.
What’s the point?
Now that all the technical stuff is over let’s move on to why?? What’s the point of it? Well there are multiple reasons but I’ll just go over the main ones. 1) Connecting with your customers. Some landing pages only ask for your email to sign up to weekly newsletters.
2) Direct sales. This is basically the product page where all your focused on is the sale.
With these basic tips on what a landing page is you can see the power they have and the many ways they can be implemented into your business.