Mobile Friendly Website Design
To Reach Your Customers on the Go.
Mobile friendly website design has become unavoidable. Google announced from the 21st April this year they were updating their search engine algorithm to rank mobile ready websites higher than those that can only be viewed on a desktop. Therefore, every business needs to think mobile friendly website design.
Google announced on its Webmaster Central blog:
“ Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. ”
When you think about it, the digital landscape was always and will always be changing. Websites started off looking crude and let’s not forget the dial-up modems. In 10 years, the Internet exploded with websites and people searched for most of their information online. Having a website that not only looks good but can be found easily by a search engine increases customers awareness of your business. Customers cannot choose you if they are not aware of your existence.
Customer Behaviour has changed
Technology is not the only thing to have changed. You could ask whether technology is changing people or are people changing technology by their demands. The fact is people search first online. When customer behavior changes, business need to adapt or die.
Isn’t it refreshing not to have to wait to go home and turn on your desktop computer or try to find an Internet Café to search for something when we think of it?
We use our phones to search for everything we want to know today. We want our information on the go and instantly.
Just imagine for a moment you are on holidays in Malaga, Spain, and you wish to find the best restaurant for dinner. What is your first instinct? You may ask a local for advice but it is more likely you will decide to Google best restaurants in your location.
So, if someone is searching on their mobile phone for a product or service and you do not have a mobile friendly website design, Google will show the sites that are mobile friendly way before it shows your non-responsive site. Not a good thing. The fact is customers don’t look beyond the first page of results. And people don’t wait to go home to use their desktop computer to go visit your site. They will visit a site that is mobile friendly and shop there.
Google are pushing everyone to have a mobile friendly website design that is viewable on any screen size, anywhere, at anytime. This is a good thing. Now businesses and services are viewable 24/7.
Check to see if your website is mobile friendly
Check your site using Google’s Mobile-Friendly Test
Enter your URL into the grader. Use Google Webmaster Tools account to find out your Mobile Usability Report. This gives additional details on mobile compatibility issues across your site.