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Optimised Content, What is it?

Optimised Content, What is it?

By

 Optimised Content & Free SEO Checker!

As a business owner, you are aware of marketing strategies and the terms used. One or two of which maybe, SEO and content. SEO and content work hand in hand. SEO optimised content boosts your business visibility online. But, what is SEO optimised content and how do you get it?

There are a number of steps to achieving SEO optimised content. Firstly let’s start by explaining what it is exactly. To SEO optimise content means to make it more visible and have it rank high on a search results page.

SEO optimised content is the combination of two types of marketing concepts: SEO and content creation.

SEO stands for Search Engine Optimisation. Search engines like Google, Yahoo and Bing use algorithms to find the best results for users based on the words or phrases they type into the search engine. These algorithms continuously update, to allow search engine to return the most relevant results.

Content is created information for your business. It can be in the form of blog posts, video, infographics, lists, guidelines, directories, podcasts and so on.

In very basic terms, SEO Optimized Content is a combination of information that has been created using keywords in order to be visible to search engines.

How do you know that your site is optimised for search engines?

 

Studio93 has a handy FREE SEO Checker you can use to help you analyse your site.

SEO Optimised Content

The Basics of How to Achieve SEO Optimized Content for your Site

Keyword Research

Increase visibility in search results by starting with keyword research before you write anything. This helps you to focus on relevant topics that people are already searching for information about.

Keyword Optimization

To avoid packing your content with your chosen keyword or phrase, learn  how to use keywords.

Content Quality

Aim for well written, relevant and informative content for your site. Google and other search engines always rank sites that provide fresh, high-quality written content much higher in search results.

Content Organisation

It is always good to provide visitors with clear navigation to what they are looking for. So, if your site varies between covering certain topics, it would be a good idea to provide a page for each. Users tend to revisit sites that provide easy access to information and may recommend you as a good source for the information.

Content Circulation

Sharing content on your social networks to boost visibility. This drives more traffic to your site and has the potential for creating links. Links to your site from other relevant sites informs search engines that your site is worth ranking.

In Summary

Search Engine Optimised content is relevant, informative, well written, and include relevant keywords related to the type of work your do. In this way, you are more visible to search engines like Google.

Don’t forget to try our FREE SEO Checker!

 

Cat Mooney

Cat Mooney

Content Manager at Studio93
A believer in strong content that evokes emotion. "Content creation shapes our perception of what we read and see. It is not what is said, it is how it is said."
Cat Mooney

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Studio93,
The Old Barracks,
Moate,
Co. Westmeath
T: (090) 64 82784
E: info@studio93.ie

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    I recently attended a Social Media Course delivered by Darren. Though I work in the Internet Space I still learned a lot from Darren. His course content and delivery style was exemplary and at the right level for the stated audience. I would have no hesitation in recommending Darren to deliver Social Media training and consultancy to any organisation, group or individual.
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    I enrolled on a course in online marketing and was fortunate enough to have Darren as lecturer. He is an excellent trainer: very knowledgeable and approachable. I thoroughly enjoyed the classes and look forward to one day studying under him again.
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    I used studio93's services to produce a multi media communication pack. It was at very short notice and Darren took a simple no-nonsense approach. He utilised expertise from his Team at to produce a fine product, within the tight time frame and at a reasonable cost. I have followed up with discussions on other potential areas of cooperation and found his ideas and advice simple, pragmatic and useful.
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    We engaged Studio 93 to create a new branding that would act as the springboard for the rebranding of our business.  We needed something modern and crisp that reflected the core values of  business in professional manner. The design has exceeded our  expectations and has become the cornerstone of our company's profile. We  look forward to working with Studio93 to help us further develop as a  business and further increase our public profile in the future.
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    We are delighted with our catalogue! The printing is excellent, the collages look fab. The sharpness of the photos is excellent and the and quality of the paper also is great. It was also so easy to design the catalogue with studio93, nothing was an issue, all I had to do was email or phone - never a problem. Many thanks, We will defo use Studio 93 again!!
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    Studio93 are excellent graphic designers, who assisted me with the development of the InsRe logo, website and stationary. They created a number of high-quality logo options for us and provided valuable input on how to brand our business. Studio93 also designed and built our website in a very short space of time, meaning we were quick to market. They continue to assist us as the business evolves and are always on hand with suggestions and advice. I would highly recommend studio93 to anyone looking for a superior creative service, at a very fair cost.
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    Superb service as always from Darren and his team at Studio93 - great quality design and products and super fast execution!