Remarketing with Facebook
Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and efficiently.
Increase Website Conversions
One of the biggest advantages of remarketing is to improve conversion rates from your website. A conversion means the visitor to your site performs the action you wanted them to, i.e. they purchased a product, filled in a contact form, or some other desired action.
So, remarketing is especially useful if you are in a highly competitive industry.
When customers are looking for a particular product or service they don’t simply buy from the first website they come across. They will troll across several sites looking for the best provider. So, if a customer clicks on your site at the start of their search, they are less likely to remember your site as they continue to search. This is where remarketing comes in.
Remarketing with Facebook
Create a custom audience from your website traffic so you can re-engage through their Facebook pages. Reach customers with ads to bring them back to your website and convert their visit into a purchase of your products or services.
A Useful Little Bit of Code
Facebook give you a little snippet of code called a ‘custom audience pixel’ that you or your web designer includes on your website or the pages you wish to capture traffic.
The ‘custom audience pixel’ is very useful. It records and reports to Facebook what web pages from your site were viewed. Based on this information Facebook creates your customised audience. You can now reach this group of people with Facebook ads. As they have already shown an interest in your site or pages on your site they are ideal potential customers who are unlikely to find your ads bothersome.
Tailor Your Ads
You can also reach people who have visited specific pages. You can create customised ads for particular pages, instead of including everything you do on one ad. Bite-size information is better for your customers because they may only be interested in one thing you are selling or offering.
Tailor & Target
Facebook want their users to have a customised experience. They display ads and articles with the things customers have liked and shown interested in. Facebook have research on millions of users based on their profile information. Businesses can use this to advertise directly to users Facebook news feed knowing beforehand whether they are interested or not.
Strengthen Your Brand
Remarketing on Facebook over time can establish your brand as a recognised leader in your particular industry.
Remarketing Is A Positive Marketing Campaign
Today, small businesses don’t have to cold call to drum up business. Facebook have done the market research. Businesses just have to be creative and targeted to produce positive results.
Remarketing helps your business to reach even more customers efficiently and effectively.