Remarketing with Facebook Ads

Remarketing with Facebook

Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and efficiently.

Increase Website Conversions

One of the biggest advantages of remarketing is to improve conversion rates from your website. A conversion means the visitor to your site performs the action you wanted them to, i.e. they purchased a product, filled in a contact form, or some other desired action.

So, remarketing is especially useful if you are in a highly competitive industry.

When customers are looking for a particular product or service they don’t simply buy from the first website they come across. They will troll across several sites looking for the best provider. So, if a customer clicks on your site at the start of their search, they are less likely to remember your site as they continue to search. This is where remarketing comes in.

Remarketing with Facebook

Create a custom audience from your website traffic so you can re-engage through their Facebook pages. Reach customers with ads to bring them back to your website and convert their visit into a purchase of your products or services.

A Useful Little Bit of Code

Facebook give you a little snippet of code called a ‘custom audience pixel’ that you or your web designer includes on your website or the pages you wish to capture traffic.

The ‘custom audience pixel’ is very useful. It records and reports to Facebook what web pages from your site were viewed. Based on this information Facebook creates your customised audience. You can now reach this group of people with Facebook ads. As they have already shown an interest in your site or pages on your site they are ideal potential customers who are unlikely to find your ads bothersome.

Tailor Your Ads

You can also reach people who have visited specific pages. You can create customised ads for particular pages, instead of including everything you do on one ad. Bite-size information is better for your customers because they may only be interested in one thing you are selling or offering.

Tailor & Target

Facebook want their users to have a customised experience. They display ads and articles with the things customers have liked and shown interested in. Facebook have research on millions of users based on their profile information. Businesses can use this to advertise directly to users Facebook news feed knowing beforehand whether they are interested or not.

Strengthen Your Brand

Remarketing on Facebook over time can establish your brand as a recognised leader in your particular industry.

Remarketing Is A Positive Marketing Campaign

Today, small businesses don’t have to cold call to drum up business. Facebook have done the market research. Businesses just have to be creative and targeted to produce positive results.

Remarketing helps your business to reach even more customers efficiently and effectively.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Digital Marketing Trends 2019

The Future of Digital Marketing Trends With the ever-changing fast paced technological environment we operate in today, how do we stay on top of it all? Technology is everywhere and how we use it is constantly evolving. Keeping up-to-date with the latest digital marketing trends can be a challenge. It can be particularly challenging when trying to understand what will work for your business. We take a look at some

Read More »
Hashtag #

Hashtag: A Quick and Simple Guide for Social Media

What is a Hashtag? A Hashtag (#) is used to categorise posts on social media platforms, making it easier for users to find content relevant to a specific theme or topic. Hashtags boost your visibility allowing you to reach people who aren’t already following you. Why do we use Hashtags? Improved Reach They make it easier for your target audience to find you by allowing your posts to show up

Read More »

User Generated Content Campaigns

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »
Crisis wrote on typewriter

3 Expert Tips for Surviving a Crisis

As almost every company learnt over the past year, dealing with a crisis is not easy. Whether it’s a crisis unrelated to your brand like coronavirus, or something closer to home like a social media scandal, the way you manage it can make or break your company. Here are our top tips for what to do in these types of situations. 1. Re-evaluate your approach It’s time to re-evaluate your

Read More »

LET'S GET STARTED!