Should Businesses be using Twitter?

With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands. 

The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter users are more comfortable with sharing opinions and interacting with brands, which can give you useful insights into your product or service, brand, and competitors.  

Benefits of Twitter for Business 

Connect with your audience 

Twitter allows you to engage and interact with users. You can take part in their conversations or start your own, get their opinions and feedback, include them by showing them behind the scenes, or keep them updated on your news. There are so many ways to connect with your audience on the platform and doing so helps break down barriers between your brand and audience. This helps to humanise your brand and build trust. 

Customer service  

Twitter has become an important platform for customer service. On Twitter, 64% of customers say they would prefer to message a dedicated support handle than call customer service.  
As mentioned, the platform allows direct two-way communication between brands and users, allowing you to resolve customer issues and queries faster and easier. 

Source: Sprout Social

Monitor and engage with mentions 

Compared to other platforms, it’s much easier to search through untagged mentions on Twitter. This is when a user mentions your brand, product or service in a Tweet without tagging you in it. This can help give you clear feedback and help you to understand your audience even better. You can also interact with mentions or untagged mentions, showing your audience that you care.  

Reactive marketing 

Although it can be done across almost all other social media platforms, reactive marketing tends to work very well on Twitter. Reactive marketing involves tapping into trending topics, news, and conversations and sharing content in real time. Reactive content has proven to be very popular and therefore tends to result in excellent engagement and reach. 
 
Back during the Superbowl in 2013 the stadium lights failed and Oreo instantly got to work on the post below. Users loved their creativity and perfect timing and the post earned them a huge share of earned publicity. 

 

Keep an eye on competitors 

In the same way that you can read through your own untagged Twitter mentions you can also look through your competitors. This can help you highlight their strengths or weaknesses and help you identify potential opportunities. You can take a look at the type of content they share and how they handle their customer service.  

Twitter can be a great platform for brands to have an online presence on, but before you sign up make sure that it’s relevant to your business and that you have the time and resources to maintain an active account. Remember that you don’t have to be on all social media platforms. It’s always better to choose fewer platforms and to be more active on them than to try have a presence on too many and struggle to keep up. Visit our Social Media Marketing page for help on choosing the right platform for your business.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »

To Hashtag or Not to Hashtag?

Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a key part of any Digital Marketing Strategy. Its use has become that much of a norm amongst us, that we

Read More »
Facebook

How to Make Facebook Video Ads Work for You

What are Facebook video ads?  Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed in a variety of places such as in-feed, Stories, Marketplace, and more.   Tips for creating successful videos  Caption your videos Studies have found that 85% of Facebook users watch videos without sound, so make sure you’re able to get your message across when sound is turned off. This

Read More »

A Guide to LinkedIn for Small Businesses

LinkedIn for Small Businesses With more than 562 million users, LinkedIn is all about making those powerful connections with other users. Unlike other social media such as Facebook and Twitter, LinkedIn is aimed at qualified professionals from all walks of life, displaying their qualifications and linking with other professionals from all over the world. It is a massive pool full of marketing opportunities. LinkedIn offers a multitude of marketing ideas

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »

LET'S GET STARTED!