Social Media Mistakes to Avoid in 2020

Social media mistakes, what are they and how can your business avoid them?

Social media is an area that is constantly evolving, and changing, meaning it can be hard for your business to keep up. As social media platforms change so too do customers expectations and requirements. Understanding how you as a business can react to these changes means you stay current and top of mind to your customers.

In this blog post we take a look at some of this most common social media mistakes for businesses to avoid.

Keep It Interesting

We discussed in previous blog posts the importance of creating meaningful content. This cannot be stressed enough. It’s not enough to just talk about your brand and its services all of the time. Customers want to be entertained and to read interesting information. They don’t want to receive information and messages from brands that bombards them with constant sales prompts.

Consider the type of information that is relevant to your industry. Put yourself in the shoes of your customers. What would they want to read about?

Mix It Up

Producing the same type of content over and over is a mistake many brands make. It can be hard to find the time to think of something new, and it’s quicker to take the easy route and keep doing the same thing. But in order to keep your customers interested, you need to design a good mix of different types of content.

Decide what types of content you want to produce. As mentioned in previous blog posts, using video is great way to keep your content fresh and interesting.

Implementing a structured plan each month is a key part in forward planning how and when you will layout your content mix. This avoids producing too much of one thing and not another.

Characters of people holding social networking icons illustration

 

Know Your Customers

Gaining a real understanding of your customers can help you to create content that will make an impact across your social media platforms. Using analytics available on platforms such as Facebook, Instagram and Twitter can give you valuable insights into who your customers are and how they behave.

How you communicate with your customers on social media is also important. It’s all about building a two-way communication relationship with your customers. Sending out a post and not engaging with comments either positive or negative is a missed opportunity. As customers have become more savvy so to have their demands. They require quick responses and without any response, your brand can lose credibility.

Consistency Is Key

How you communicate with your customers online through social media should be consistent with your overall brand image. Replicating your brands tone of voice online is an important part of brand consistency. This is particularly important in the types of content that you share.

Consider the type of content you share, asking yourself does it best fit what your brand stands for?

Simple mistakes are often the most common. Always ensure to check the spelling and grammar in your posts. This lack of attention to detail can portray an unprofessional perception to your customers.

Today we have shared with you some of the main social media mistakes to avoid in 2019. If you would like to learn more, or to find out how you can implement these suggestions into your social media activities contact us at studio93.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Social Media….What’s the Point?

Social Media For Your Business Do you use social media as part of your marketing activities for your business, or do you even see the point of it? Maybe your business doesn’t operate in the online realm. Did you know that Ireland ranks 9th in the EU when it comes to online shopping and 90% of people have access to a smartphone. Ignoring these statistics and growing trends means your

Read More »

User Generated Content Campaigns

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »

Digital Marketing Trends 2019

The Future of Digital Marketing Trends With the ever-changing fast paced technological environment we operate in today, how do we stay on top of it all? Technology is everywhere and how we use it is constantly evolving. Keeping up-to-date with the latest digital marketing trends can be a challenge. It can be particularly challenging when trying to understand what will work for your business. We take a look at some

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »

LET'S GET STARTED!