Your business and your logo have a close relationship.
Do you know how to use your logo to improve businesses brand awareness?
It seems that logo design is very misunderstood. Most people think a logo describes everything their business is and all it does. Business owners fear customers will not know all the services a business can offer if it is not displayed in the logo.
What is a logo?
A logo is a symbol or a mark that identifies a business. It is similar to the mark of tradesmen in the ancient world. It identifies the products that the trademans makes e.g. pottery.
What Your Logo isn’t?
It is NOT your brand or identity.
Your brand is the perceived emotional impression of your business as a whole.
Your identity consists of several marketing techniques, advertising methods, and the personality of the business.
In today’s world, we aim to sell a lifestyle, a feeling or expression. Your customers are very involved in the buying process. So, if your mark is recognised for being a quality product or service you will do well.
Recognised Among Millions
How can you improve your odds of begin seen and recognised for what you do among the competition? Start with a logo design.
No matter the size of your business a logo is necessary. Leave your mark.
- Keep it simple so it is easy to remember.
- Design it professionally so it is timeless.
- Make it versatile – it works both big, small and very small.
- Ensure it is appropriate to your business and what you do.
Listen to your graphic designer when they advise you on use and placement. We are here to advise you on the best use of your logo and safeguard logo consistency.
A Logo is for Life
A logo is the unique identifier for the business for its lifetime. It is worth getting designed professionally. Yes, there are templates you can buy that look pretty but pretty isn’t always enough. Also, templates limit changes you might wish to make. A professional designer envisions possible problems and future proofs you logo.
If you are thinking of changing your logo, it is not a good idea unless it was badly designed in the first place. Refining a logo using the original elements is fine. Lots of companies go through refining their logo. Apple and McDonalds are two examples as you see below. But they didn’t change the core elements of the ‘M’ for McDonalds or the apple for Apple.
Invest in your logo
To compete you must consider investing in a marketing budget. It can be hard to see the value or long-term success of paying money now to a designer to achieve brand recognition and create customer loyalty.
The Power of your logo
A professionally designed logo is powerful. It aims to make your business instantly recognisable to your customers and/or clients.
That mark then becomes synonymous with your entire product rang and services.
When we see the ‘M’ of McDonalds we think of the entire range of products. We also think of the taste, smell, and look of the food. Since McDonalds restaurants are the same wherever you go you know what you are going to get.
The McDonalds logo has come to encompass all of this over time. But now it is a powerful symbol for the company and almost everyone globally recognises it.
What does you logo say about you?
You Logo is Important. One simple unique symbol helps customers recall their experience and knowledge of your brand in an instant. I think it worth investing in. Don’t you?