Marketing

Marketing Strategy

A well-researched and innovative strategy is the key to long-term marketing success.

A fully thought out strategy allows you to target your ideal customer in a smarter way and increases the likelihood that leads are converted into sales. Our creative teams develop effective strategies that incorporate both digital and traditional (offline) approaches in order to help you reach your audience at every touchpoint.

Our team performs in-depth audits and fully evaluates your current marketing strategies in order to identity underlying threats or issues and profitable opportunities. This review allows us to address those profitable opportunities and consider what course of action should be taken to mitigate any threats. 

We’ll then create a detailed plan to take your business from where it is now, to where you would like it to be. 

Our marketing strategies are created to help businesses fully utilise their resources, gain and retain more customers, build brand awareness, and to increase trust and credibility in a more effective way.

Check out some of our Marketing tips

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Inbound Marketing – Promotion Through Attraction

What is Inbound Marketing? What is inbound marketing and how can it help your business? Inbound marketing aims to offer customers with useful, relevant information that they have shown an interest in. Its approach is to attract customers with interesting and meaningful information, rather than solely promoting a product or service. An approach focused on attracting customers through content and interactions that are helpful and relevant. (HubSpot) Traditional Marketing Methods

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Market Segmentation, A Must for Small Businesses

Market segmentation is a must for all small businesses when it comes to clever marketing strategy. It defines and targets customer markets in order to minimise the loss of expenditure and increase customer conversion. What is Market Segmentation? Market segmentation is a process. It requires the division of your customer base into distinct groups – customer segments. This is based on research regarding purchasing behaviour and attitudes. Marketing segmentation creates

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Why Do Small Businesses Need Market Research?

Market Research Big or small, every business needs market research. It is something that start-ups often don’t even consider. Market research is all about establishing a market niche and target audience. Without knowing these two elements you are effectively directionless. Your marketing efforts will be far less successful. Get your foundation right; know your businesses direction Why do many small businesses find market research difficult? 1)  They tend to be

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