Marketing Strategy

Marketing can be divided into two broad categories: digital marketing and traditional (offline) marketing.

Digital marketing involves everything from social media and paid ads to SEO and email marketing. Whereas traditional marketing includes activities such as print media, radio, and outdoor billboards and signage.

At the centre of all these different marketing strategies and tactics is one common goal; to connect with the right audience in the right place at the right time. You want to deliver your message to consumers where they spend most of their time: online.

In today’s world of marketing the focus is on digital. Traditional marketing is still important but it acts largely as a support to your digital marketing strategy. For this reason, our strategies have a significant online focus, allowing us to target your exact audience and reach larger national and global markets.

Why Go Digital?

It’s Cost Effective

You can generate a much greater number of potential leads at a much lower cost than traditional media advertising.

Global Reach

It allows you to reach more potential customers than possible with traditional media such as newspaper or radio.

Trackable Analytics

You have exact analytics that show you all the metrics you need to know. This is useful for examining which strategies are working for your business and which need improvement.

Target Your Audience

Traditional marketing focus on reaching as many people as possible, regardless of relevance. Digital allows you to target individuals based on their demographics, their searches, and their likes and interests. These people are much more relevant and valuable to a business.

Our Marketing Process

A well-researched and innovative strategy is the key to long-term marketing success.

A fully thought-out strategy allows you to target your ideal customer in a smarter way and increases the likelihood that leads are converted into sales. Our creative teams develop effective marketing strategies to help you reach your audience at every touchpoint.

Our team first performs in-depth audits and fully evaluates your current marketing strategies in order to identity underlying threats or issues and profitable opportunities. This review allows us to address those profitable opportunities and consider what course of action should be taken to mitigate any threats.

We’ll then create a detailed plan to take your business from where it is now, to where you would like it to be.

Social media content

What can we do for you?

We can build brand awareness

Through a combination of SEO, paid ads, social media management, and other marketing tactics we can help improve your online presence and increase brand recognition.

We can gain and retain more customers

We’ll introduce your brand to new customers and build stronger relationships with your current customers. We encourage customer loyalty because customers who are satisfied and happy with your product will be confident enough to promote your business on their own through word-of-mouth and social media.

We can improve trust and credibility

By consistently delivering high quality content across your digital channels, we are able to build trust and establish your brand as a knowledgeable leader in your industry.

Our Marketing Services Include

  • Search engine optimization (SEO)
  • PPC
  • Content marketing
  • Social media marketing
  • Online advertising
  • Email marketing
  • Video marketing
  • Event marketing

Check out some of our Marketing tips

LET'S GET STARTED!

A Guide to Keyword Research for SEO

Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on your site.   The aim of keyword research is to find out what your audience is searching for and what words or phrases they use to search for these topics. You then want to find ways to provide the information they’re searching for in your content,

Read More »

Everything You Need to Know About Green Marketing

Green marketing is a growing trend that benefits you as a business, your customers, and the planet. It involves selling products or services that are environmentally friendly or produced in a sustainable way. There are vast amounts of ways to do this, for instance, choosing renewable energy or doing something as simple as sending out e-newsletters rather than paper ones. Take for example Ben & Jerry’s, one of the first

Read More »
signage

Signage: How to Grab Consumers Attention

Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place we look for road signs to guide us to our destination. Or we look for other sign design to find a nice restaurant to stop off for a bite to eat. Your business uses signs to capture the attention of passers-by to alert them to

Read More »