Marketing Strategy
Digital marketing involves everything from social media and paid ads to SEO and email marketing. Whereas traditional marketing includes activities such as print media, radio, and outdoor billboards and signage.
At the centre of all these different marketing strategies and tactics is one common goal; to connect with the right audience in the right place at the right time. You want to deliver your message to consumers where they spend most of their time: online.
In today’s world of marketing the focus is on digital. Traditional marketing is still important but it acts largely as a support to your digital marketing strategy. For this reason, our strategies have a significant online focus, allowing us to target your exact audience and reach larger national and global markets.
Why Go Digital?
It’s Cost Effective
You can generate a much greater number of potential leads at a much lower cost than traditional media advertising.
Global Reach
It allows you to reach more potential customers than possible with traditional media such as newspaper or radio.
Trackable Analytics
You have exact analytics that show you all the metrics you need to know. This is useful for examining which strategies are working for your business and which need improvement.
Target Your Audience
Traditional marketing focus on reaching as many people as possible, regardless of relevance. Digital allows you to target individuals based on their demographics, their searches, and their likes and interests. These people are much more relevant and valuable to a business.
Our Marketing Process
A fully thought-out strategy allows you to target your ideal customer in a smarter way and increases the likelihood that leads are converted into sales. Our creative teams develop effective marketing strategies to help you reach your audience at every touchpoint.
Our team first performs in-depth audits and fully evaluates your current marketing strategies in order to identity underlying threats or issues and profitable opportunities. This review allows us to address those profitable opportunities and consider what course of action should be taken to mitigate any threats.
We’ll then create a detailed plan to take your business from where it is now, to where you would like it to be.
What can we do for you?
We can build brand awareness
Through a combination of SEO, paid ads, social media management, and other marketing tactics we can help improve your online presence and increase brand recognition.
We can gain and retain more customers
We’ll introduce your brand to new customers and build stronger relationships with your current customers. We encourage customer loyalty because customers who are satisfied and happy with your product will be confident enough to promote your business on their own through word-of-mouth and social media.
We can improve trust and credibility
By consistently delivering high quality content across your digital channels, we are able to build trust and establish your brand as a knowledgeable leader in your industry.
Our Marketing Services Include
- Search engine optimization (SEO)
- PPC
- Content marketing
- Social media marketing
- Online advertising
- Email marketing
- Video marketing
- Event marketing
Check out some of our Marketing tips
LET'S GET STARTED!
Why Content Marketing Is Important
Content Marketing & Your Brand Content marketing affects your brand. As a content creator, I am not shy to state the fact ‘content is king’ when it comes to marketing. From long articles to slogans your content plays a vital part in portraying your brand experience to your customers. Branding is not just your company name, tagline or logo. Branding is the term given to the creation of a perception,
A Guide to Keyword Research for SEO
Search engines like Google decide whether or not to rank your website on their results page based primarily off of words and text use on your site. The aim of keyword research is to find out what your audience is searching for and what words or phrases they use to search for these topics. You then want to find ways to provide the information they’re searching for in your content,
The Secret to More Sales: Lead Generation
What is Lead Generation? Before we look at what lead generation is we first need to understand what exactly a lead is. A lead is a person or business who shows interest in your product or service. This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, or address. Lead Generation is the process of attracting and converting consumers and businesses into