Career Fit – Westmeath / Roscommon-based career guidance business.
Entrepreneur Mary Cronin is the owner of Career Fit. Mary is a qualified career guidance counsellor with several years experience working in both for-profit and non-profit sectors. She supports clients helping them discover the best career path that suits them. She offers one-to-one consultations, targeted consultations, group workshops, and CV evaluations.
Outline of Problem:
She felt it was time to market her business more effectively and expand her client base. As Mary had no online presence, she felt an investment into the planning and development of one would greatly improve visibility and growth of her business. She wished to gain insight into the best online marketing strategy for her budget.
After our consultation with Mary it was decided that a website design was the complete online platform to express Mary’s goals of visibility and growth of her business.
Planning & Research: We worked with Mary to clearly define her core values and understand what promise / expectation she offered her clients.
Content Creation: Once the details of the website structure were clearly specified, Mary worked with the content creator to build the copy for each page of the website.
Design: The site design reflects the professionalism of Mary’s career guidance business. There is cohesion between her brand elements (logo, tagline, colours, content style, etc.). This generates an effective, strong company online image.
Visibility: To ensure the visibility of her business concerning online searches we worked on the search engine optimisation for her site.
Training: We provided Mary with training on maintenance and editing of information or images on the site.
We helped Mary achieve an online presence, which helps:
- New clients learn all about CareerFit & what it offers.
- Increase visibility of CareerFit.
- Boost the company image.
- Link the website to her social media platforms enhancing the user experience.
- New clients find CareerFit easily.
- Share offers and advertise upcoming workshops.
- Build a better connection with new and existing clients via the contact form on the site.