There are countless benefits to video marketing, it helps to increase engagement on your online social media platforms and website, build awareness, attract new customers and even educate customers about your product or service. According to a study, 90% of customers say that videos help them to make buying decisions; this is because they are able to digest the information about products and services easier and faster through video. It was also found that videos on landing pages can increase conversion rates by over 80%. Conversion rates refer to the number of visitors to your website who take a desired action, for instance signing up to a newsletter or making a purchase.

Videos are extremely valuable for building trust because they humanize brands and make them more relatable and accessible to consumers.