Search Engine Optimisation

It is important you apply the process of SEO to your website and all other online content in order to be found online. Examples of online content are: web pages, social media posts, blog posts, videos, podcasts, images, articles, etc. Without SEO your content is not visible to search engines, thus will not be returned in search results.

What does SEO stand for?

SEO stands for search engine optimisation. This means your content is improved using a keyword strategy that is relevant to you. With SEO your content has a higher ranking online.

Why Do I Need SEO For My Business?

Everyone uses search engines to find what they are looking for. We use search engines to ask a question, to research a product, book a restaurant or holiday, and to learn. We are always searching for what we want. The amount of content on the internet increases every day. How do your customers find your content?

Search engines such as Google, Bing, or Yahoo are Internet search result providers. Their job is to provide people with the most accurate and relevant results based how you have optimised your site.
In order to be found on the internet, you must optimise your site for relevant keywords.

Benefits of effective Search Engine Optimisation (SEO):

•    Increased hits from the ideal customers
•    Visibility in search engine results
•    Attraction of new and existing customers
•    Increased website conversions
•    Recognised as a reputable and trustworthy site
•    Link building with other professional authoritative sites
•    Seen as an active site by search engines

How does SEO work?

In order to ensure effective SEO for your site, you must apply some actions to optimising your content.

1. Keyword Strategy

Keyword strategy means your content is optimised using relevant keywords. A keyword strategy is necessary to future-proof your SEO. This requires keyword research, analysis, and testing.
Relevant keywords are those that reflect your content and what you do. For example, if you own a baby clothes store, your keywords might be something like ‘baby clothes for girls and boys’ or ‘babygros for newborns’. You wouldn’t use a keyword that does not reflect what you do or provide.
Search engines can then return your content in their search results when that or a similar keyword is used to search.
You also have the option of purchasing ads such as Google Ads, but this can become costly.

2. Linking To And From Your Site

Linking to and from your site hugely increases the visibility of your site.
Adding links from your site to another site helps search engines know what industry your site falls into. This is known as outbound linking.

Inbound links are sites that decide to link to your site. Although you have no direct control whether sites link to you, you should aim to encourage sites that provide authoritative content. You can rank highly on Google if you attract sites of this nature to link to yours.

You should aim for authoritative and influential sources with both types of linking.

3. High Quality Content & Structure

Search engines always want to return the best, most relevant content providers in their search results. Writing and producing high quality, well-structured content is a must if you want search engines to rank your content.

SEO Updates

SEO is a process that requires updating from time to time, because search engines like Google change what sites need to do to show up in their search results. There is also the fact that people are constantly changing how they search for things and the keywords they use.

It is important to update your SEO, your keyword strategy and link building. It is work, but the return on time invested is worth it.

As a marketing agency we help you set clear goals and build the right SEO strategy to suit your website. We help your customers find you more easily, and ensure they want to come back.

With our experience you will see the results you want from your website.

Attract the right customers with SEO!