“I’m currently working on my new website and I want to run a marketing campaign when it’s ready to launch. Can you advise on a BUDGET I need to set aside/expect?”

Today’s question is from Stephen and it is one I’ve heard numerous times over the last couple of years, I’ll read it out. I have

The questions your prospects need to answer when considering handing over their email addresses are, why should I care? What value do I get? What