Branding
Your brand is what makes you stand out from your competitors. Your brand strategy works to build a strong, established brand. An effective and well-executed brand strategy gives your business that winning edge.
Defining your brand is a journey of self-discovery for your company. It is unavoidable. Without it you cannot build a brand strategy.
As designers and marketers at Studio93, we help you on your journey. We research and undertake analysis of competitors and of the needs, desires, and habits of your customers.
Helpful questions when defining your brand:
- What is your company’s mission?
- What makes your products and / or services different from the competition?
- How do existing customers describe you?
- What qualities and attributes do your company have?
More than just a logo
Your logo plays a big role in your branding. Successful branding is about telling a story that will influence customers’ emotions. While it is true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
Colours, tones, fonts – all of this is determined by the story that you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards and website creating a concrete, marketable brand identity.
What can we do for you?
We can improve brand recognition
Great branding causes consumers to recognise your brand simply by viewing your logo, tag line, packaging, or other aspects of your branding.
We can gain customer loyalty
Your brand values, personality, tone, and visual identity can have a significant impact on customer loyalty.
We can build trust & credibility
Branding that is professional, high quality, and consistent promotes trust and builds credibility.
Logos designed by us
LET'S GET STARTED!
Recent blog posts on Branding
Are Business Cards a Thing of The Past?
It could be assumed that business cards are no longer valid. After all in today’s business world isn’t everything online? And the answer is no, we don’t live online. So, if you meet a potential client of customer face-to-face and they ask you for your contact information. What do you
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed. Colour & Meaning Colour is quite emotional. As
Your Logo Design: Everything You Need to Know
Your business and your logo design have a close relationship. Do you know how to use your logo to improve businesses brand awareness? It seems that logo design is very misunderstood. Most people think a logo describes everything their business is and all it does. Business owners fear customers will