Branding
Your brand is what makes you stand out from your competitors. Your brand strategy works to build a strong, established brand. An effective and well-executed brand strategy gives your business that winning edge.
Defining your brand is a journey of self-discovery for your company. It is unavoidable. Without it you cannot build a brand strategy.
As designers and marketers at Studio93, we help you on your journey. We research and undertake analysis of competitors and of the needs, desires, and habits of your customers.
Helpful questions when defining your brand:
- What is your company’s mission?
- What makes your products and / or services different from the competition?
- How do existing customers describe you?
- What qualities and attributes do your company have?
A selection of our Branding projects
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Recent blog posts on Branding
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed. Colour & Meaning Colour is quite emotional. As
Why is Brand Colour Important in a Business?
Brand colour is a vital part of your corporate design. Choosing the right colours can enhance your brand perception. Your colours should be consistent between your logo, website, business cards and other marketing material. You’ll be able to build a strong brand identity on them only if you choose specific
What Does Your Logo Colour Mean?
A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to