Why is A Professionally Designed Logo Important to Your Business?

In Business First Impressions Always Last!

Why is A Professionally Designed Logo Important to Your Business? A logo is essential to stay relevant in business.

In a nutshell, a logo is the face of your brand. It is an instantly recognisable symbol. When customers notice your logo, they know exactly who and what you are. Take for example the Nike logo, the ‘swoosh’ – instantly recognisable, memorable, and unique conveying the company’s sporting ethos.

So, why hire a professional designer?

We are creative professionals who live and breathe to communicate your message. Graphic designers professionally train in logo design. At Studio93 we learn about you, research your business and understand your core principles.

Everyone does the same when preparing to communicate who they are. If you wish to make a good impression in an interview, what do you do? First of all, you dress professionally, speak with confidence and exert a trustworthy and dedicated impression. You want to stand out from the crowd.

A professionally designed logo achieves the same and contributes to the success of your business. People recognise a professionally designed logo. It accomplishes trust and brand loyalty as your business grows.

Building Your Logo

To create a professional logo one must consider a lot of factors. Font and colour choices all contain specific meaning. Shape and spacing are used to create certain impressions. Designers know how to shapes these factors to reflects the businesses mission statement and brand goals. If you take shortcuts in the design phase, it conveys a bad or worse still, a cheap message. This will cost your business potential customers.

First Impressions Count

First impressions are everything in business. The majority of the time we look at a business from the outside. This is to establish weather or not we will take the next step and go in or purchase from them. A professionally designed logo guarantees a professional look and reflection of your core principles. Your logo should appear on all your business stationery, business cards, products, company vehicles, and signage.

Common Mistakes

A trap some companies fall into is how they use their logo and altering original colours or placement. Another trap is when companies decide to create “mini-branding” or “sub-branding”. This means creating new logos and looks for each new service.

On completion of a logo, the designer provides brand identity guidelines for its use and placement. This ensures maximum impact from the identity and keeps your branding consistent across your products and services. These simple guidelines provide and maintain a very powerful company image. The result, your company creating a strong and lasting impression for its products / services.

Conclusion

Your entire company is your brand, not just a product or specific service.

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