Use your Brand Properly, Integrate your branding elements
In today’s busy world of advertising, social media and the Internet, your image and method of communication is even more important. It is essential to learn how to use your brand properly to improve your market position. Your brand is your stamp. How you communicate says everything. I can’t stress enough how these need to be implemented inside and outside your business.
Brand: Everything you say and everything you do
Your identity has to be created. Its aim is to represent your company, products, and services. This identity is made up of 3 main factors:
- Communication is how your company interacts with your customers, employees, and the general public.
- Behaviour is your core values and how it operates
- The design is a visual representation of your company including brand elements like your logo, slogan, and other marketing / promotional material that express your core values.
As design and marketing professionals, we feel strong about supporting a consistent and stable branding and an excellent communication strategy within our client’s company.
Every company needs to:
- Market & promote itself in the best way
- Consistently find new customers
- Retain existing customers
- Develop & maintain a good reputation
- Grow the business
The Integrated Approach
On all your communications inside and outside your business, it is important that you learn to use your brand properly
Effective marketing uses an integrated and well-communicated approach. Everyone involved in marketing your business must be in communication and understand the marketing strategy. This will mean, your branding is stronger and the public will build a relationship with your brand.
When customers see a brand frequently, they become familiar with it. You should always use your branding elements on all advertising, company vehicles etc. Then, your branding becomes associated with the type of services or products you provide. Eventually, it will be top of mind for customers when thinking of using that particular product / service.
Another aspect to think about is other media platforms. Your customers use social media platforms. It is a good idea to advertise your company across different media platforms (Facebook, Twitter, your website, newspaper ads, video marketing pieces and so on), to optimise brand visibility. This goes back to a previous point that you need all staff working to strengthen the brand using a unified brand approach.
The Affects of Branding Inconsistencies
Use your brand elements consistently, this means colours, fonts and layout of designed elements must remain the same. Also, be consistent online via social media platforms like Facebook, Twitter, Pinterest, Instagram or LinkedIn and offline through print-based designs: flyers, brochures, posters, signage, business cards, banners, labels, or packaging.
When you start chopping and changing your brand elements you make it weak. For example, if you don’t use your logo on some advertising campaigns and you do on others your customer will notice. It is the same if you are constantly changing your logos colours or fonts, it is noticed. Then, your customers will think of you as unprofessional. Gradually, this is devastating to your business and your branding is now weak
The Affects of Fragmented Communications
Communication and timing are everything, whether it is a promotional event or a product launch.
When you write a press release, write a corresponding post for Facebook or Twitter and for your a website blog. Otherwise, your communication has inconsistencies and you end up having broken communication with your customers. As a result, you lose opportunities to do business with existing and potential customers.
On the other hand, if you develop a marketing strategy and plan what you aim to achieve, your marketing efforts are successful. The result will be seamless communication with the public with your reputation looking great.
Lastly, remember how, when and where you communicate your brand affects your business.
Contact us today to help you develop an integrated approach to your branding.