Branding
Your brand is what makes you stand out from your competitors. Your brand strategy works to build a strong, established brand. An effective and well-executed brand strategy gives your business that winning edge.
Defining your brand is a journey of self-discovery for your company. It is unavoidable. Without it you cannot build a brand strategy.
As designers and marketers at Studio93, we help you on your journey. We research and undertake analysis of competitors and of the needs, desires, and habits of your customers.
Helpful questions when defining your brand:
- What is your company’s mission?
- What makes your products and / or services different from the competition?
- How do existing customers describe you?
- What qualities and attributes do your company have?
More than just a logo
Your logo plays a big role in your branding. Successful branding is about telling a story that will influence customers’ emotions. While it is true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
Colours, tones, fonts – all of this is determined by the story that you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards and website creating a concrete, marketable brand identity.
What can we do for you?
We can improve brand recognition
Great branding causes consumers to recognise your brand simply by viewing your logo, tag line, packaging, or other aspects of your branding.
We can gain customer loyalty
Your brand values, personality, tone, and visual identity can have a significant impact on customer loyalty.
We can build trust & credibility
Branding that is professional, high quality, and consistent promotes trust and builds credibility.
Logos designed by us
LET'S GET STARTED!
Recent blog posts on Branding
Signage: How to Grab Consumers Attention
Signage is everywhere. Whether it is directional like a road sign or an advertisement like a billboard it is everywhere. When visiting a new place we look for road signs to guide us to our destination. Or we look for other sign design to find a nice restaurant to stop
Why is Brand Colour Important in a Business?
Brand colour is a vital part of your corporate design. Choosing the right colours can enhance your brand perception. Your colours should be consistent between your logo, website, business cards and other marketing material. You’ll be able to build a strong brand identity on them only if you choose specific
Colour in Branding: What Does it All Actually Mean?
The Importance of Considering Colour in Branding Colour in branding gives unique meaning. There is psychology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed. Colour & Meaning Colour is quite emotional. As