Colour in Branding and What It Symbolises

The Importance of Considering Colour in Branding

Colour in branding gives unique meaning. There is phycology behind the use of colour in design. When a graphic designer works on a client’s branding, careful consideration is given to the colours that are employed.

Colour & Meaning

Colour is quite emotional. As humans, we have a strong reaction to colour on both a conscious and subconscious level.

When colour and shape are put together it changes the meaning of the colour.

Like images and font choices, colour is equally important in aiding a designer’s ability to communication a message or a company’s brand.

Different colours have different meanings. Designers use colour theory and colour psychology to apply the appropriate colour to a businesses branding.

Some colours work together – complementary – creating a harmonious feel. While others contrast creating a feeling of controversy or dynamism. Designers will often experiment with hues, tints, and shades to refine their colour choices.

colour in branding
Generic Psychology of Colour

Graphic designers work with clients to learn about their company’s ethos and values, so as they have a clear understanding of what their branding needs are, and what colours best reflect this.

The colours used must reflect the words ascribed by the businesses when describing themselves.

Colour Evolution

Graphic designers are aware of people’s primitive responses and complex associations based on learned assumptions. This knowledge is important when designing logos. The use of colour can bring multiple layers of meaning.

Bright colours are loud and attention grabbing. They are seen as bold and cheeky.

Lighter colours are considered muted and they considered professional and authoritative.

Colour & Branding

We associate some brands with their colours. We all know the red of Coca-Cola and Kellogg’s and the orange of Fanta or the blue of Facebook. Colour is powerful. It should be chosen with all the facts considered and comparisons with other similar brands out there BEFORE any design starts.

colour in branding
Colour and Meaning

Colour and Culture

Designers use colour differently all over the world.  In addition to a colour having a specific meaning, colour also has different meanings among the different cultures around the world. Graphic designers are aware of these culture colour differences. They contemplate the effect their colour choices  in order to create a timeless logo and other brand elements. This is especially important for corporate and international branding.

colour in branding
Colour and Culture

More Colour Theory

Once the designer has considered the colour psychology, shape and culture, he / she looks to refine their colour/s choice.  Designers usually choose more than one colour  or variations of the same colour. Colours can be analogue, monochrome, and triad, contrasting or complementary. Designers examine which effect will strengthen the brand message.

colour in branding
ColorTheory

See the chart below to visualise how many variations there.

Conclusion

Choosing the best brand colours is not a matter of picking the colours you think are nice or the ones you like. There are a lot more aspects to consider. Consider at the very least, to consult a professional designer to provide advice and guidance. It pays to get your colours right. Your branding will reflect your business. It will look professional and have an overall stronger presence from a marketing point of view.

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Your Business AND Your Logo

Your business and your logo have a close relationship. Do you know how to use your logo to improve businesses brand awareness? It seems that logo design is very misunderstood. Most people think a logo describes everything their business is and all it does. Business owners fear customers will not know all the services a business can offer if it is not displayed in the logo. What is a logo?

Read More »
colour wheel

Why is Colour Important in a Business?

Colours are a vital part of your corporate design. Choosing the right colours can enhance your brand perception. Your colours should be consistent between your logo, website, business cards and other marketing material. You’ll be able to build a strong brand identity on them only if you choose specific colours for good reasons. Your customers will ideally pick up your flyer and know just by looking at the design that

Read More »

Why is A Professionally Designed Logo Important to Your Business?

In Business First Impressions Always Last! Why is A Professionally Designed Logo Important to Your Business? A logo is essential to stay relevant in business. In a nutshell, a logo is the face of your brand. It is an instantly recognisable symbol. When customers notice your logo, they know exactly who and what you are. Take for example the Nike logo, the ‘swoosh’ – instantly recognisable, memorable, and unique conveying the company’s

Read More »
Choosing logo colour

What Does Your Logo Colour Mean?

A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the brand’s key messages. While each design element of a great logo is equally important in

Read More »

LET'S GET STARTED!