Why is Brand Consistency So Important?

Brand Consistency

What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. Your brand signature should be the same across all of your marketing materials, whether it’s on your letterhead, Social Media or your website. Otherwise, your brand could be seen as scattered, undependable, and unprofessional.

So, when you are thinking of developing a brand you must find out what makes your business stand out from your competitors. This is called finding your unique selling point or USP.

Branding is everything you say and everything you do.

What does ‘Brand’ mean?

When we talk about your branding we’re talking about your:

  • Name
  • Logo
  • Slogan
  • Company colours
  • Font
  • Sound or jingle
  • Smell
  • Promises and Core Values
  • Story

These elements create your company’s image and personality. This is the image the public sees and interacts with. Image management through design and public relation services is important to the brands’ consistency.

Are you meeting the Brand Criteria?

Recognition: the familiarity of your brand among the public

Consistency: how the brand and its elements are used across different mediums

Uniqueness: how the brand stands out against similar competitors

Adaptability: how the brand is applied as new trends develop (technological or design wise)

Management: care of the brand use over time

As a brand design agency, we work closely with you to understand your USP and create the unique elements of your brand.

brand consistency

Example of a brand logo designed by Studio93

“Design is the silent ambassador of your brand”-  Paul Rand, Graphic Designer – Corporate identities IBM, ABC, and UPS.

Brand consistency creates a strong brand by sticking to the same logo, fonts, and colours across all communication platforms.

The Benefits of Brand Consistency

  • Recognition from the public
  • Loyalty and Trust from your customers
  • Reputation of your core values
  • Love for your brand and your company
  • Promotion and sharing of your brand by the public

Consistency is a beautiful thing. Give us a call so we can grow and create a strong, consistent brand the represents your core values.

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