Why is Brand Consistency So Important?

Brand Consistency

What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. Your brand signature should be the same across all of your marketing materials, whether it’s on your letterhead, Social Media or your website. Otherwise, your brand could be seen as scattered, undependable, and unprofessional.

So, when you are thinking of developing a brand you must find out what makes your business stand out from your competitors. This is called finding your unique selling point or USP.

Branding is everything you say and everything you do.

What does ‘Brand’ mean?

When we talk about your branding we’re talking about your:

  • Name
  • Logo
  • Slogan
  • Company colours
  • Font
  • Sound or jingle
  • Smell
  • Promises and Core Values
  • Story

These elements create your company’s image and personality. This is the image the public sees and interacts with. Image management through design and public relation services is important to the brands’ consistency.

Are you meeting the Brand Criteria?

Recognition: the familiarity of your brand among the public

Consistency: how the brand and its elements are used across different mediums

Uniqueness: how the brand stands out against similar competitors

Adaptability: how the brand is applied as new trends develop (technological or design wise)

Management: care of the brand use over time

As a brand design agency, we work closely with you to understand your USP and create the unique elements of your brand.

brand consistency

Example of a brand logo designed by Studio93

“Design is the silent ambassador of your brand”-  Paul Rand, Graphic Designer – Corporate identities IBM, ABC, and UPS.

Brand consistency creates a strong brand by sticking to the same logo, fonts, and colours across all communication platforms.

The Benefits of Brand Consistency

  • Recognition from the public
  • Loyalty and Trust from your customers
  • Reputation of your core values
  • Love for your brand and your company
  • Promotion and sharing of your brand by the public

Consistency is a beautiful thing. Give us a call so we can grow and create a strong, consistent brand the represents your core values.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Your Logo Design: Everything You Need to Know

Your business and your logo design have a close relationship. Do you know how to use your logo to improve businesses brand awareness? It seems that logo design is very misunderstood. Most people think a logo describes everything their business is and all it does. Business owners fear customers will not know all the services a business can offer if it is not displayed in the logo. What is a

Read More »
business cards

Are Business Cards a Thing of The Past?

It could be assumed that business cards are no longer valid. After all in today’s business world isn’t everything online? And the answer is no, we don’t live online. So, if you meet a potential client of customer face-to-face and they ask you for your contact information. What do you do? A business card is basically a ‘contact me’ card, which is given to potential clients, and customers. By standard

Read More »

Why is A Professionally Designed Logo Important to Your Business?

In Business First Impressions Always Last! Why is A Professionally Designed Logo Important to Your Business? A logo is essential to stay relevant in business. In a nutshell, a logo is the face of your brand. It is an instantly recognisable symbol. When customers notice your logo, they know exactly who and what you are. Take for example the Nike logo, the ‘swoosh’ – instantly recognisable, memorable, and unique conveying the company’s

Read More »
Graphic designer sketching a logo

Why is Logo Design Important?

Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. While it is true that logo design is only a part of a

Read More »

Logo Design: Advice to Get You Started

Your brands logo is your first point of contact with the outside world. It has to capture the essence of your product or service and brand. If people connect with your branding on a deeper level, they will be more open to the product or service that you’re offering.  Great logo design requires a complex mixture of design skills, creative theory and skilful application. It’s important to work alongside a

Read More »

LET'S GET STARTED!