Branding

Branding is one of the most important aspects for successful business marketing.

Your brand is what makes you stand out from your competitors. Your brand strategy works to build a strong, established brand. An effective and well-executed brand strategy gives your business that winning edge.

Defining your brand is a journey of self-discovery for your company. It is unavoidable. Without it you cannot build a brand strategy.

As designers and marketers at Studio93, we help you on your journey. We research and undertake analysis of competitors and of the needs, desires, and habits of your customers.

Helpful questions when defining your brand:

  • What is your company’s mission?
  • What makes your products and / or services different from the competition?
  • How do existing customers describe you?
  • What qualities and attributes do your company have?
"Still love my logo as much today as I did the first time I seen it "
Vicky Castle
Woolly Castle

More than just a logo

Branding is about telling a story.

Your logo plays a big role in your branding. Successful branding is about telling a story that will influence customers’ emotions. While it is true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.

Colours, tones, fonts – all of this is determined by the story that you’re trying to tell, and your logo sets the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards and website creating a concrete, marketable brand identity. 

What can we do for you?

We can improve brand recognition
Great branding causes consumers to recognise your brand simply by viewing your logo, tag line, packaging, or other aspects of your branding.

We can gain customer loyalty
Your brand values, personality, tone, and visual identity can have a significant impact on customer loyalty.

We can build trust & credibility
Branding that is professional, high quality, and consistent promotes trust and builds credibility.

Logos designed by us

LET'S GET STARTED!

Recent blog posts on Branding

Graphic designer sketching a logo
Branding

Why is Logo Design Important?

Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition. Successful branding is about telling a story that will

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Logos being designed
Branding

Logos: What’s the Point of Them?

Without seeing the brand name, most people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. Logos can have a huge impact on your target audience and makes your brand easily recognisable. It is a visual representation of your brand that can make all the

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