I am sure you have all heard about the hashtag ‘#’. It is mainly used on social media sites, predominately Twitter and Instagram for now, which is the social media platform I will be referring to mainly when talking about using hashtags. But, do you know what the hashtag actually could do for you and your business?
Hashtags are primarily the most popular way to categorise content on social media networks such as Twitter, Facebook, Google+, Instagram, Vine, and Pinterest.
How does it do this?
The Hashtag ‘#’ makes your content discoverable. It allows you to find information on topics quickly.
When your business is more discoverable the ‘#’ allows you to engage with people with common interests. Therefore, you can reach them directly and they can follow and contact you directly.
This is a great way to spread your message and increase your visibility one the Internet for your business.
Knowing how to use the ‘#’ brings success on social media.
|The Do’s||The Don’ts|
|Be Specific when using hashtags - if you’re using a hashtag to join a conversation make sure your hashtag is specific and relevant to what you are saying.||Don’t use long strings of words like #cantbelieveitsmondaytoday. It is annoying and confusing to your followers.|
|Be Creative & Original – borrowing other peoples hashtags can backfire as the hashtag could be associated with another topic or person||Never use spaces in your hashtags|
|Use Capital Letters to make your hashtags easier to read - #happydays change to #HappyDays||Never use more than 3 hashtags in a single post or tweet|
|Include a Call to Action – giving your followers an objective like entering a competition or sharing something. These put value on your tweet-||You can use numbers - #50ShadesofGrey but not punctuation marks – commas; full stops, exclamation points, questions marks, and apostrophes are not. And forget about using special characters like the asterisk *|
|Quality Control what you say and hashtag. Check for the possibility of misinterpretation & Misspelling e.g. #bestbassmovement is clearer if it is written like BestBassMovement and avoid misspelling #beastcheck instead of #breastcheck||Don’t use Hashtags over Words, as your followers will have no idea what you are trying to say.|
|Follow Trends and make use of them if they are relevant to your business||Don’t use your Brand Name in your hashtag rather create a specific name to describe what it is you want followers to know about|
|Create Original Hashtags for your social media campaigns||Don’t Hashtag Everything. Remember hashtags make your content discoverable to a wider audience. If your tweet or post isn’t adding value to a conversation and you are just sharing what’s happening, you might consider leaving the hashtag off.|
Just a special on the @ symbol
You should note the @ symbol, it has a specific function. Using the @ symbol before someone’s Twitter handle will tweet to them directly. They are notified that you have written to them directly. So don’t use the hashtag if you wish to reach someone directly.
So now that you know some of the do’s and don’t’s to using the #, you can get using it to improve your marketing efforts online.
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