I am sure you have all heard about the hashtag ‘#’. It is mainly used on social media sites, predominately Twitter and Instagram for now, which is the social media platform I will be referring to mainly when talking about using hashtags. But, do you know what the hashtag actually could do for you and your business?
Hashtags are primarily the most popular way to categorise content on social media networks such as Twitter, Facebook, Google+, Instagram, Vine, and Pinterest.
How does it do this?
The Hashtag ‘#’ makes your content discoverable. It allows you to find information on topics quickly.
When your business is more discoverable the ‘#’ allows you to engage with people with common interests. Therefore, you can reach them directly and they can follow and contact you directly.
This is a great way to spread your message and increase your visibility one the Internet for your business.
Knowing how to use the ‘#’ brings success on social media.
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Just a special on the @ symbol
You should note the @ symbol, it has a specific function. Using the @ symbol before someone’s Twitter handle will tweet to them directly. They are notified that you have written to them directly. So don’t use the hashtag if you wish to reach someone directly.
So now that you know some of the do’s and don’t’s to using the #, you can get using it to improve your marketing efforts online.
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