Video Marketing: What is it & How Does it Benefit You?

video marketing

In simple terms video marketing involves a company creating and sharing videos that promote their company and products, build brand awareness, drive sales, or reach new customers.  

Users spend a third of their time online watching videos and 80% of people can recall a video ad that they have seen within the last 30 days. Videos can have a significant impact on customers buying decisions. Studies found that 64% of people are more likely to buy a product or service online after watching a video related to it. 

There are many places to share your video content when its finished. The top three places you should upload to is: 

  1. Your website 
    Including videos on your website improves SEO and has a positive impact on product comprehension. 83% of marketers also say that adding video to their website increases the time users spend on their website.  
  1. Your social media 
    Video captures user’s attention for longer and because of this it is more likely to be boosted by algorithms on most social media platforms.   
  1. Your email campaigns 
    Including video in your emails can increase your click-through rate by 300% and reduce your unsubscribe rate by 75%. Simply just including the word ‘video’ in your email can increase your open rate by up to 13%

Benefits of Video Marketing 

In case you’re still somehow not convinced on whether video marketing is for you, here’s some of the great benefits that come with it.  

Grabs user attention 
Not only does video catch people’s attention, if done right it also holds their attention while keeping them entertained.  

More effective than images 
Video content has the advantage of being able to convey information in a much clearer way compared to images. According to Biteable, 74% of marketers find that video has a better return on investment than static imagery. 

More likely to be shared 
Video generates an impressive 1200% more shares than both text and image content combined. 

Increased sales 
Studies show that marketers who use video grow their revenue almost twice as fast as those who don’t. 

Rank higher on Google 
Video is a great way to improve your websites SEO and encourage users to spend more time on your website.  

Where to Start 

Presentations (65%), ads (57%), and explainers (47%) are the most common types of videos made by marketers. If you’d like more video content ideas have a read of our blog 5 Video Content Ideas to Help Improve Your Marketing

It’s important that your videos are good quality. This doesn’t mean they have to be a top-quality production, but they should be clear with good lighting and sound. Darren shared a great video on everything you need to get started, you can watch it here. 

If you would like to work with us here at Studio93 to produce any videos you can take a look at samples of our work or contact us today


Share on facebook
Share on twitter
Share on linkedin

You might be interested in reading....


How to Make Facebook Video Ads Work for You

What are Facebook video ads?  Facebook Video Ads are paid ads in video format that are run across the Facebook platform. The video ads are placed in a variety of places such as in-feed, Stories, Marketplace, and more.   Tips for creating successful videos  Caption your videos Studies have found that 85% of Facebook users watch videos without sound, so make sure you’re able to get your message across when sound is turned off. This

Read More »

Video Production Tips to Success, Great for Your Marketing

Video Production: optimal for content creation Video production is fast becoming the optimal content delivery method for a businesses message in 2020. When thinking of video production, it’s natural to think of actually shooting the video with a camera as the most important part of the process. Not true. To make a successful video pre-production is the most important part. This is the secret to successful videos, which, capture your audience

Read More »
videos for business

Videos for Business Sets the Stage for Business

Videos for business Videos for business is taking the marketing world by storm. It is an easily digestible form of marketing with a high entertainment factor. Two of the major qualities businesses need in the digital world of billions of advertisements! With the revolution of smartphones and its ability to record and upload video to any social media site in seconds, makes video a huge marketing opportunity. An opportunity no

Read More »