In today’s digital age, video marketing has become an essential tool for businesses aiming to promote their products, build brand awareness, drive sales, and reach new audiences. But what exactly is video marketing? Simply put, it involves creating and sharing videos that highlight your company’s offerings and values.
The Impact of Video Marketing
Video marketing is incredibly influential in the consumer decision-making process. With users spending a third of their online time watching videos, and 80% of people recalling a video ad they viewed in the last 30 days, the impact is undeniable. Studies show that 64% of consumers are more likely to purchase a product or service after watching a video about it.
Best Platforms for Sharing Video Content
Once you’ve created your video, it’s crucial to share it on the right platforms to maximise its reach and effectiveness. Here are the top three places to upload your videos:
1. Your Website
• Including videos on your website not only enhances SEO but also improves product comprehension. According to recent data, 83% of marketers report that videos on their website increase the time users spend on their site.
2. Social Media
• Video content is favored by social media algorithms because it captures users’ attention longer than text or image posts. This increases the likelihood of your content being seen and shared.
3. Email Campaigns
• Videos can significantly boost your email marketing efforts. Including video in emails can increase click-through rates by 300% and reduce unsubscribe rates by 75%. Even mentioning the word “video” in your email subject line can increase open rates by up to 13%.
Benefits of Video Marketing
Still on the fence about video marketing? Here are some compelling reasons to start incorporating video into your marketing strategy:
1. Captures User Attention
• Videos not only attract attention but, when done well, keep viewers engaged and entertained.
2. More Effective Than Images
• Video content can convey information more clearly and effectively than images. In fact, 74% of marketers believe that video offers a better return on investment compared to static images.
3. Highly Shareable
• Video content is shared 1200% more than text and images combined, increasing your content’s reach exponentially.
4. Boosts Sales
• Marketers using video grow their revenue nearly twice as fast as those who don’t utilize video content.
5. Improves SEO
• Videos can enhance your website’s SEO, helping it rank higher on Google and encouraging users to spend more time on your site.
Getting Started with Video Marketing
The most common types of videos created by marketers include presentations (65%), ads (57%), and explainers (47%). For more inspiration, check out our blog post on 5 Video Content Ideas to Help Improve Your Marketing.
Quality is key when it comes to video production. While you don’t need Hollywood-level production values, ensuring your videos are clear, well-lit, and have good sound quality is essential. For beginners, Darren has shared an excellent introductory video on getting started with video marketing, which you can watch here.
At Studio93, we specialize in producing high-quality videos tailored to your business needs. To see samples of our work or to get in touch with us, visit our portfolio or contact us today.
Conclusion
Incorporating video marketing into your business strategy can significantly enhance your brand’s online presence, engage your audience, and drive sales. Start leveraging the power of video marketing today to stay ahead of the competition.
