In simple terms video marketing involves a company creating and sharing videos that promote their company and products, build brand awareness, drive sales, or reach new customers.
Users spend a third of their time online watching videos and 80% of people can recall a video ad that they have seen within the last 30 days. Videos can have a significant impact on customers buying decisions. Studies found that 64% of people are more likely to buy a product or service online after watching a video related to it.
There are many places to share your video content when its finished. The top three places you should upload to is:
- Your website
Including videos on your website improves SEO and has a positive impact on product comprehension. 83% of marketers also say that adding video to their website increases the time users spend on their website.
- Your social media
Video captures user’s attention for longer and because of this it is more likely to be boosted by algorithms on most social media platforms.
- Your email campaigns
Including video in your emails can increase your click-through rate by 300% and reduce your unsubscribe rate by 75%. Simply just including the word ‘video’ in your email can increase your open rate by up to 13%.
Benefits of Video Marketing
In case you’re still somehow not convinced on whether video marketing is for you, here’s some of the great benefits that come with it.
Grabs user attention
Not only does video catch people’s attention, if done right it also holds their attention while keeping them entertained.
More effective than images
Video content has the advantage of being able to convey information in a much clearer way compared to images. According to Biteable, 74% of marketers find that video has a better return on investment than static imagery.
More likely to be shared
Video generates an impressive 1200% more shares than both text and image content combined.
Studies show that marketers who use video grow their revenue almost twice as fast as those who don’t.
Rank higher on Google
Video is a great way to improve your websites SEO and encourage users to spend more time on your website.
Where to Start
Presentations (65%), ads (57%), and explainers (47%) are the most common types of videos made by marketers. If you’d like more video content ideas have a read of our blog 5 Video Content Ideas to Help Improve Your Marketing.
It’s important that your videos are good quality. This doesn’t mean they have to be a top-quality production, but they should be clear with good lighting and sound. Darren shared a great video on everything you need to get started, you can watch it here.