6 Reasons to Use Videos on Social Media

Video shoot

Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in a brand if they don’t use any video. There are so many reasons why you should be using video in your social media marketing strategies, but here’s our top 6: 

1. Much better engagement 

Video generates more engagement and response than any other content type on social media. Brands who choose not to integrate video into their social media marketing strategy may experience less meaningful engagement with consumers. 

2. More personal and powerful  

Consumers want to connect with brands and find out more about their values and their story. Showing your company through video is a much more personal experience for users and really helps to humanise your brand. Marketing messages delivered through video also tend to be much more memorable and lasting with audiences. 

3. Encourages social media shares 

Videos are one of the most popular and shareable types of content on social media 
On LinkedIn alone, users are 20 times more likely to share a video than any other type of post. This is extremely beneficial to brands as it allows them to organically reach much larger audiences and get in front of more potential consumers.  

4. Communicate your product or service with ease 

A significant 98% of users have watched explainer videos about products or services. It’s a great and simple way to show exactly how your product works or what your service involves.   

5. Videos appeal to busy consumers  

It’s also the perfect way to reach busy consumers who don’t have the time (or want) to read long social media posts and updates. In this instance the user will be more likely to watch your video because of how easy it is for them to consume. 

6. Videos build trust 

Video is an effective way to build trust and credibility for your brand. Whether it’s through telling your brand story, showing behind the scenes, or client testimonials, it helps show your brand in a more authentic and transparent way. 

If you’re having a hard time thinking of what type of videos to make have a read of our blog post on 5 Video Content Ideas to Help Improve Your Marketing. Or if you’re just getting started with video take a look at Darren’s video on the 3 things you need to make quality videos

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Facebook

Facebook Insights for Complete Beginners

Facebook Page Insights tracks user interactions with your Facebook business page, allowing you to gain a better understanding of how people interact with your page and its content.   Why are Insights important?  Facebook page insights are important because they help you see what content resonates with your audience and what doesn’t work, enabling. You can learn more about how your audience interact with your content and use this information to improve your results

Read More »
social media platforms

Choosing the Best Social Media Platforms for Your Business

When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of the platforms.Instead, I recommend choosing and focusing on fewer platforms that are relevant to your

Read More »
live streaming

Why You Should be Live Streaming & How to Start

Live streaming involves creating and sharing videos in real-time. You’ve likely noticed a lot of live streams happening over the past year, you’ve probably even watched a few of them yourself. We’re seeing live videos becoming increasingly popular, with the live streaming industry increasing by 99% in 2020. Platforms like Facebook, Instagram, YouTube and more offer you a particularly useful way to reach and interact with your audiences by letting

Read More »
Instagram Ad

Instagram Ads for Complete Beginners

Instagram ads are paid photo and video posts that brands share across the platform. The main places ads can be shown on Instagram is either Stories, within the users feed, or on the explore page. A significant 50% of users are more interested in a brand when they see ads for it on the platform. It’s no surprise that Instagram Ads are an essential part of many companies digital marketing

Read More »

LET'S GET STARTED!