Videos play an important role on social media platforms, particularly for businesses. Video marketing is growing year by year and 25% of consumers even lose interest in a brand if they don’t use any video. There are so many reasons why you should be using video in your social media marketing strategies, but here’s our top 6:
1. Much better engagement
Video generates more engagement and response than any other content type on social media. Brands who choose not to integrate video into their social media marketing strategy may experience less meaningful engagement with consumers.
2. More personal and powerful
Consumers want to connect with brands and find out more about their values and their story. Showing your company through video is a much more personal experience for users and really helps to humanise your brand. Marketing messages delivered through video also tend to be much more memorable and lasting with audiences.
3. Encourages social media shares
Videos are one of the most popular and shareable types of content on social media
On LinkedIn alone, users are 20 times more likely to share a video than any other type of post. This is extremely beneficial to brands as it allows them to organically reach much larger audiences and get in front of more potential consumers.
4. Communicate your product or service with ease
A significant 98% of users have watched explainer videos about products or services. It’s a great and simple way to show exactly how your product works or what your service involves.
5. Videos appeal to busy consumers
It’s also the perfect way to reach busy consumers who don’t have the time (or want) to read long social media posts and updates. In this instance the user will be more likely to watch your video because of how easy it is for them to consume.
6. Videos build trust
Video is an effective way to build trust and credibility for your brand. Whether it’s through telling your brand story, showing behind the scenes, or client testimonials, it helps show your brand in a more authentic and transparent way.
If you’re having a hard time thinking of what type of videos to make have a read of our blog post on 5 Video Content Ideas to Help Improve Your Marketing. Or if you’re just getting started with video take a look at Darren’s video on the 3 things you need to make quality videos.