Social Media Marketing
Social media marketing involves using social media platforms to connect with your audience by creating and sharing content. It can include sharing updates, images, videos and other content about your brand, products/services, and more. It’s important to ensure that the content you share on your social media pages is both relevant to your brand and entertaining to your audience.
Social media is one of the most effective ways of communicating and engaging with your customers and potential customers.
Choosing the Right Platform
This is the wrong approach as not all platforms are relevant to your business and taking on too much can dilute marketing efforts, resulting in lower engagement. This is why it’s so important to choose the right platforms for your business. We help our clients make this decision by reviewing their brand, audience, industry, and competitors.
There’s a reason that over 70% of Irish businesses are on Facebook. The platforms user base and reach are currently the largest of all social media platforms. Facebook is suitable for brands in almost every industry and is particularly popular among those in retail, gaming, entertainment, media, telecom, technology, consumer goods, ecommerce, finance and automotive businesses.
With over a billion users Instagram’s growth shows no signs of slowing down. The platform attracts a younger crowd of 18-34 year olds. Industries such as travel, beauty, fashion, food, health and fitness, business, photography, music and other highly visual businesses perform best on this platform. Brands that offer services, such as hairdressing, also perform really well on Instagram.
If you’re business targets other businesses LinkedIn is almost definitely the platform for you. LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%, which is 3 times higher than Twitter and Facebook. Content shared on LinkedIn has a more formal feel compared to other platforms.
This platform is particularly popular among businesses in the entertainment, sports, politics, and marketing industries. Twitter tends to mostly be used by brands for customer service and news updates.
YouTube
Similar to Instagram, this platform is most popular among younger viewers, particularly those between the ages of 18-25 years old. When it comes to advertising, YouTube tends to be more expensive than other social media channels but is one of the most effective video content marketing platforms there is.
Leave the Social Media to Us ?
- We can increase your brand awareness Through social media campaigns and targeted ads, we will increase both your exposure and your level of brand recognition among your key target audience of current and potential customers.
- We can generate new leads for you Social media is one of the best places to reach potential customers. A significant number of users report that they discover new products across the different platforms.
- We can increase brand loyalty We’ll help increase customers commitment by humanising your brand and build stronger relationships with customers over social media. Brand loyalty will help you retain customer's long term. It can also build brand ambassadors who drive awareness and attract new customers.
- Target the right audience You don’t want to waste your time and money delivering the right message to the wrong people. We can help ensure that your messaging reaches your target audience.
- Allow you to focus on running your business With our team of experts looking after your social media accounts you’ll have more time to focus on everything else.
Our Social Media Services
- Social media account set up or audit and update if already established
- New high quality social media logo & cover graphics
- Campaign strategy
- Content creation
- Graphic design
- Social media ad campaigns
- Continuous implementation & management
- Monthly social media insight reports
LET'S GET STARTED!
Check out some of our Social Media blog posts
To Hashtag or Not to Hashtag?
Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a
What is a View?
Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren when it comes though to like a view of your post, what do these platforms like? What do they regard as a view? Because I’ve,
How Social Media Connects Us
Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates. Therefore, customers are irritated by waiting times and incorrect information, especially on social media. On a smaller scale, take a local GAA Club for example. They constantly update their social