A Guide to Instagram Marketing for Business

Instagram

Instagram Marketing

What is Instagram Marketing?

Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for businesses with older audiences not to completely dismiss the platform as it is continuously growing among older and younger audiences increasing alike.

Why Invest in Instagram and Instagram Ads?

A significant 60% of people say that they discover new products on the platform, that’s equivalent to over 600 million people. Over 25 million businesses have accounts on the platform, likely due to the fact that over 200 million Instagrammers say that they visit the profiles of business accounts every day.

Similar to its parent site, Facebook, Instagram offers analytic tools to help you gain a better knowledge of your audience and how well your posts are performing. This is a great way for you to get to know your audience and what content works well with them.

Sharing Content and Ads on Instagram

When sharing content it is vital to find a balance between over-posting and under-posting on your Instagram profile, too much of either will cause followers to turn away. The optimal amount of times your business should post on Instagram is 1-2 times per day.

Don’t be afraid to fully utilize the platform by interacting with other accounts, engaging with followers will encourage them to engage with you.

Try using Instagram stories to show a more authentic and transparent side of your brand. Stories disappear after 24 hours, unless added to Highlights, and have a more laid back perception. Due to the impermanent nature of stories Instagrammers typically spend less time curating or editing them and instead just share instant or even live content on them. Many brands take this opportunity to show behind the scenes content and introducing their teams and the workplace.

The process of sharing promoted ads on Instagram is extremely similar to sharing them on Facebook. You define your audience based on criteria such as age, location, gender, interests, behaviour and so on. For instance, you could target males aged 20-30 who live in Meath, have an interest in cooking and have a birthday coming up this month. It can be as specific or vague as you like.

You will then finish by setting a budget and schedule for the campaign and you’re ready to go!

If you’d like to find out more about Instagram Marketing contact Studio93 or visit our Knowledge Base

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »

4 Types of Valuable Content Your Audience Want to See

Try to think about when you’re scrolling through social media or looking at content online. Now take a minute to think about the type of content that you enjoy seeing and the type of content you subconsciously scroll past or dislike seeing.   The type of content that we engage with often falls under one of the following categories:  Entertaining  Educational  Inspiring  Convincing   All of these types of content have

Read More »
Instagram

Instagram for Small Businesses: How to Get More Followers

Are you trying to get more followers on Instagram?  Whether you’re new to using Instagram for your business or you’ve been on it for some time now, there are several ways to grow your Instagram following.  With its high popularity and always evolving business features, Instagram is a great, but competitive, platform for brands. Users on the app are happy to follow and interact with brands, which is why so many businesses are eager to

Read More »

Remarketing with Facebook Ads

Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what that business has to offer. In this way, businesses are using their marketing tactics effectively and

Read More »
Insights

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »

LET'S GET STARTED!