Should Businesses Use Pop Up Banners to Advertise?
Pop up banners, also known as roll-up or pull-up banners, are one of the most effective and reliable tools for companies to promote their brand, products and service. These fantastic marketing tools have withstood the test of time simply because of their easy set up and budget-friendly price. You never get a second chance to […]
Are Business Cards a Thing of The Past?
Ever since COVID-19 introduced worldwide lockdowns, more and more business networks have been established and maintained through LinkedIn and Zoom. Networking events have gone digital. With these digital communication tools, an obvious networking question arises: Are business cards still relevant in 2021? The answer to this question may surprise you. Even in our virtually-driven society […]
Reasons to Invest in Professional Logo Design
Investing in a professional logo design will benefit you in the long-run by avoiding any future redesigns and improving your overall brand. Good logos convey what a brand is, but the great logos last throughout the years – experienced designers know that. There may be alterations made here and there, but the elements remain the same. Making […]
Logo Design: Advice to Get You Started
Your brands logo is your first point of contact with the outside world. It has to capture the essence of your product or service and brand. If people connect with your branding on a deeper level, they will be more open to the product or service that you’re offering. Great logo design requires a complex […]
Logos: What’s the Point of Them?
Without seeing the brand name, most people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. Logos can have a huge impact on your target audience and makes your brand easily recognisable. It is a visual representation of your brand that can make all the difference between success or failure […]
Why is Logo Design Important?
Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition. Successful branding is about telling a story that will influence customers’ emotions – plain […]
What Does a Graphic Designer Do?
Graphic design is an important tool that enhances how you communicate with other people. It serves to convey your ideas in a way that is not only effective, but also beautiful. Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. […]
What Does Your Logo Colour Mean?
A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the […]
Why is Brand Colour Important in a Business?
Brand colour is a vital part of your corporate design. Choosing the right colours can enhance your brand perception. Your colours should be consistent between your logo, website, business cards and other marketing material. You’ll be able to build a strong brand identity on them only if you choose specific colours for good reasons. Your […]