Logos: What’s the Point of Them?

Logos being designed

Without seeing the brand name, most people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. Logos can have a huge impact on your target audience and makes your brand easily recognisable. It is a visual representation of your brand that can make all the difference between success or failure as a company.

McDonalds logo

It is helpful to have a logo which is distinctive from the competition. Understandably, many businesses will use an image of the particular product they are selling, but as this is so often the case, many people won’t be startled and curious about this icon. A good logo should dare to be different. Sometimes when deciding on a logo, it could be beneficial to pick an element of your business which isn’t the first initial thought, like playing on where your business is or what imagery is associated with your product rather than the product itself. 

A logo can have a huge impact on building brand loyalty. If your consistent customers who appreciate your brand, train their brains to look for your logo, they become familiar and comforted by seeing it.   It is often the case that they will only go to your company for their needs and not look elsewhere. By placing your logo on all of your marketing, products, packaging, website, social media websites, is a way to advertise your brand and your message consistently. If your brand message is developed and tied to the logo – everything that your brand stands for becomes associated with the logo and is placed everywhere you want it to be.

Logos are intended to be the face of a company. They’re meant to visually communicate the unique identity of the brand and what it represents. Simple logos comprised of only essential elements are often the most successful. After all, logos need to communicate quite a bit in one visual… Studies repeatedly demonstrate that people recognise and relate to imagery faster and better than text. Especially in this always-on, social, mobile, real-time world, a logo has never been so important. 

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