Logo Design: Advice to Get You Started

Your brands logo is your first point of contact with the outside world. It has to capture the essence of your product or service and brand. If people connect with your branding on a deeper level, they will be more open to the product or service that you’re offering. 

Great logo design requires a complex mixture of design skills, creative theory and skilful application. It’s important to work alongside a skilled graphic designer to produce the right logo for you and your brand. 

Source: Wasp.com

Questions to Ask Yourself

Below we’ve outlined the top questions you should ask yourself before going to your designer. The answers to these questions will not only help the graphic designer, they will also help you identify all of your branding needs. 

  • How would you describe your services? What are the key words that you often use?
  • What is the overall market you are looking to reach (demographics, interests, location)?
  • Who are your main competitors?
  • How do you differ from your competition?
  • How do you want to be perceived by others? (For example, friendly, approachable, technologically advanced, etc.)
  • What are some logos that you like? Why do you like them?
  • Is there a specific image you have in mind?
  • What is the overall look and feel you want for your logo?
  • Do you have certain colours that you prefer?
  • Where will your logo be used? (This is an important question. Your logo should be able to be used on anything, not just business cards, letterhead and marketing. Think about advertising specialties such as pens, ball caps, etc.).
  • If you’re redesigning your logo, what is the reason for the redesign? What do you like and dislike about your current logo?
  • And finally, the time frame. When do you plan to start using your new logo?

Answering these questions is important for both you, the client, and the graphic designer. As the client, you’ve boiled down your thoughts, needs and preferences into a condensed form and the designer now has a better understanding of you and your business. It’s a win-win for both parties, and will result in a great logo that has the look and feel that you want. 
If you would like help in designing the right logo for you reach out for a chat or visit our Graphic Design section for more information.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

professional logo design

Reasons to Invest in Professional Logo Design

Investing in a professional logo design will benefit you in the long-run by avoiding any future redesigns and improving your overall brand. Good logos convey what a brand is, but the great logos last throughout the years – experienced designers know that. There may be alterations made here and there, but the elements remain the same. Making logos requires knowledge of design principles and special software.   What’s great about specialists?  Well, they’ll consult

Read More »

Graphic Design and Business

Graphic design and Business, the great love-hate affair Graphic design and business are the perfect companions. In business this known as commercial design. It is important for every business to considering hiring a designer to create effective advertising and marketing material. So this leads me to the graphic designer and client relationship. I’ve been working as a graphic designer for over 13 years now and in that time, I must admit

Read More »
Choosing logo colour

What Does Your Logo Colour Mean?

A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the brand’s key messages. While each design element of a great logo is equally important in

Read More »
dropbox

What is Dropbox and Should You Be Using It?

Use Dropbox for Better Results for your Projects It is relatively easy to use Dropbox. It is hugely beneficial for businesses that want secure file storage with the possibility of sharing with their graphic designers. In business, you may wish to send large images or files to a client(s). With email, it is not always possible or the best way to do it. Dropbox offers a nice interface to interact

Read More »

Working with a Graphic Designer: The Full Process

Working with a graphic designer, what you need to know So, you have decided to work with a graphic designer, good on ya! Maybe you decided to set up your own business and you need some branding (logo, business cards, letterheads, & compliment slips) or you need some promotional material designed: flyers, brochures, posters or a website. No matter what the creative job, choosing to use a graphic designer is

Read More »

LET'S GET STARTED!