Social Proof
Our next trend is incorporate social proof. This trend is something that isn’t new, but is set to become even more important in 2022. Social proof is evidence that other consumers have purchased and found value in a product or service. Typically social proof comes in the form of user generated content, testimonials and product […]
Building relationships with your Website
A couple of people have mentioned, building relationships, which is so important and often overlooked so I think it’s great that you’ve already jumped on that, but often when I ask people, well, how will you measure that? What’s the metric for building relationships. And there’s two here returning visits so, If you’ve built a […]
Hybrid Events
Next up Hybrid Events. Events, whether in person or online have always been a great way to create brand awareness and build strong relationships with customers. Now, due to the pandemic in-person events were replaced by online events like webinars. As in-person events begin to happen more regularly, we’ve seen a big growth in hybrid […]
Email Marketing: Customer Personas
The questions your prospects need to answer when considering handing over their email addresses are, why should I care? What value do I get? What makes your email different? What type of content can I expect? How often will I receive emails? What details do I need to give? You absolutely need to lead with […]
Facebook Retargeting
Retargeting is a highly effective marketing tool that targets your Facebook ads to people who have already visited or expressed interest in your website. It allows you to focus on targeting the people who are in market and remind them about your product or service. The average online customer journey is not as straightforward and […]
Top five tips for creating and sharing successful videos
Now let’s go through our top five tips for creating and sharing successful videos. Number one, caption or subtitle your videos. Studies have found that 85% of Facebook users watch videos without sound. So make sure that you’re able to get your message across when the sound is turned off. This can be done by […]
What is a View?
Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren when it comes though to like a view of your post, what do these platforms like? What do they regard as a view? Because I’ve, I’ve a funny feeling that’s […]
I have a facebook page so do I need a website ?
Today’s question is from Stephen and it is one I’ve heard numerous times over the last couple of years, I’ll read it out. I have a Facebook page for my business so do I really need a website? So there’s a phrase used in marketing and I definitely didn’t coin it, but it’s very relevant […]
“I’m trying to get my head around LinkedIn. What’s your one tip”
“I’m currently working on my new website and I want to run a marketing campaign when it’s ready to launch. Can you advise on a BUDGET I need to set aside/expect?”
The 3 things you need in order to make quality marketing videos on your phone (spend under €100)
“For someone starting a new business what’s the one marketing tip you’d give”?
