Video Production Tips to Success, Great for Your Marketing

Video Production: optimal for content creation

Video production is fast becoming the optimal content delivery method for a businesses message in 2020.

When thinking of video production, it’s natural to think of actually shooting the video with a camera as the most important part of the process. Not true. To make a successful video pre-production is the most important part. This is the secret to successful videos, which, capture your audience and distribute your message.

Here are Quick 5 Tips to Success Video Production

What is the Message?

The age of video has dawned for businesses. Videos make for an easy form of digestible information and it is fast becoming the method of choice to deliver content to your customers. Before picking up the phone to a video production company, decide the who, what and where regarding your target audience. Also, decide what it is you want them to know.

Scripting & Storyboarding

One of the most important steps before getting behind the camera is planning out what is going to shot and what is going to be said on the video. Without this stage of planning, a lot of problems arise during shooting and the end piece can look and sound bad.

Below is a link to some storyboards.

http://www.printablepaper.net/category/storyboard

Location, Location, Location

Some video is shot on location and some in a studio, but again you must decide what is the best location for your message. It is advisable to visit, and if possible, take photographs of the location you are planning to use. Check lighting and any possible interrupts your filming may encounter.

Create a Shot List & Shooting Schedule

A video is usually shot in different parts and these shots are put together in editing. A shot list allows you to know exactly how each scene is to be shot, close ups, distant shots etc. and what each shot contains.

A shooting schedule

Above is an example of what a shooting schedule may consist of. This allows you to keep control over the video production. With a shooting schedule, you can allocate time, equipment, location and talent required on certain days and at certain times.

Equipment

This may seem like an obvious one but deciding on what you need for a shoot is very important. It is essential to plan what equipment will be required both for video and sound.

One of the easiest things to overlook is batteries and memory cards! You don’t want your camera to die in the middle of a shoot or run out of memory to record the last scene, especially when on location or working with actors you may to pay.

Happy Shooting!

I hope these simple basic tips help you with your video production. If you think you would rather leave it to the professionals don’t hesitate to contact the team at Studio93. We would be delighted to help you with creating your video content.

Darren Doyle

It's all about ataining business results through strategic use of creative skills. Extra ordinary results require a different approach.

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