To Hashtag or Not to Hashtag?

Hashtag #101

Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a key part of any Digital Marketing Strategy. Its use has become that much of a norm amongst us, that we now naturally drop it even into our offline conversations. #SoWhat?

Making the hashtag work for your Business!

Creating your own Brand ‘#’ makes your content discoverable.
When your business is more discoverable the ‘#’ allows you to engage with people with common interests.
Therefore, you can reach them directly and they can follow and contact you directly.
This is a great way to spread your message and increase your visibility on the Internet for your business. Creating the right hashtag for your brand also creates consistency. Knowing how to use the ‘#’ brings success on social media.

Since the evolution of the hashtag many generator tools have become available to help you generate the perfect hashtag. But what are the tips if you want to create your own?

Brand Consistency
When creating a hashtag for your brand or campaign, it should always reflect its purpose. Sounds obvious right? Keeping your brand hashtags consistent in each post is a key part of keeping all of your content together. Start each post with #YourBrandName. You can include other varied hashtags relevant to a campaign or shared content. But always make sure to include your brand hashtag.

Research Similar Words
There is at this point almost a hashtag for everything! So checking out if your chosen word is already used is an important step in hashtag creation. Has your chosen hashtag been used for another brands campaign already? What hashtags are your competition using? Putting some time into researching your hashtag beforehand can really pay off in the long run.

What’s Most Popular? According to HubSpot these are the most popular hashtags for Instagram 2018

#love
#instagood
#me
#cute
#tbt
#photooftheday
#instamood
#iphonesia
#tweegram
#picoftheday

Keep It Short and Simple
Keeping it short and simple applies to both the hashtag itself, and the amount of hashtags you use in your content. Users don’t want to read long hashtags, and they certainly wont remember them either. Using simple and short hashtags makes it easy for users to remember. Even consider shortening your hashtag if your brand name is long! Using fewer higher trending hashtags in your post is far more powerful than too many low interest hashtags. From your research stage you should at this point have nailed which ones to use.

By now you will have created the right hashtags to use for your brand and related campaigns. But it doesn’t just stop there. Tracking the performance of your hashtags, is key to understanding what works. There are many paid and unpaid tools that you can use to do this.

Social Media Today lists some of their favourite tracking tools available!

#voilà you should now be on your way to creating your best brand hashtags!

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

Insights

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »
Instagram

A Guide to Instagram Marketing for Business

Instagram Marketing What is Instagram Marketing? Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for businesses with older audiences not to completely dismiss the platform as it is continuously growing

Read More »

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »
Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These

Read More »
social media platforms

Choosing the Best Social Media Platforms for Your Business

When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of the platforms.Instead, I recommend choosing and focusing on fewer platforms that are relevant to your

Read More »

LET'S GET STARTED!