Everything You Need to Know About Native Advertising

Digital Marketing

Native Advertising, the seamless advertising experience

Native Advertising is a form of paid media which appears as part of the actual visual content design. Many advertising experts like David Ogilvy believe advertising should be seamless and integrated into platforms consumers frequently use. Native advertising aims to create a seamless experience for the user. Users don’t realise they are sold something.

Back to Basics

Let’s step back. Before Facebook, Instagram, Twitter, or Google Ads existed, advertising legend, David Ogilvy expressed how he envisioned successful advertising. He said, ‘It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.’

Some Native ads examples are:

  • Suggested Posts
  • Promoted Tweets
  • Sponsored Stories
  • Spotify’s branded playlist
  • Snapchat stories
     

Native advertising

Native-Ads-v-Display-Ads-Stats

Native Advertising popularity is growing in marketing communities around the world is growing.

A native advertising campaign run by GE reached 5.1 million people using native advertising, resulting in an impressive 8% Click Through Rate.

No More Banners Ads

According to a report by Sharethrough consumers look at native ads 52% more frequently than display banner ads. Native ads also show 18% higher purchase intent over banner ads.

We are exposed to endless online marketing trends since the explosion of the smartphone and the growth of online shopping. Companies use various tactics to interact with their customers. Banners ads popping up everywhere scream about sales, last chances to capture attention. Customers find the use of banner ads invasive and annoying. Advertisers consider them as less powerful. Larger companies are moving away from the hard sell to natural advertising methods.


People didn’t change, technology did

Native Advertising
Native-Ad-Effectiveness-Infographic

Customers no longer appreciate interruptive banner ads. And, I agree it isn’t the best way to get attention. Try looking at your marketing efforts, as offering customers an experience that focuses on them and you will achieve connection. Remember people are people. They didn’t change, technology did. Yes, it has created limitless opportunities to interact with customers and achieve that sale. The company that touches a customer’s sense of awe without pulling and dragging is the winner.

Simply put don’t be the clothing company with the irritating salesperson who insists everything looks good on you and follows you around the store, invading your personal space and doesn’t allow time to think.

Platforms Available to Native Content

native_advertising
Platforms for Native Advertising

 

Open Platforms

An open platform allows sponsored content to promote across different sites. These platforms are often advertising networks allowing the promotion of native advertising content like promoted listings, websites, images, music/playlists, posts/stories, and videos. Content discovery widgets like Outbrain or Stumble Upon belong here.

Closed Platforms

Closed platforms only allow advertisers to create and promote content within the platform. Facebook, Twitter and Google AdWords display sponsored ads offer targeted ads based on user information.

Native Ads with Media Boosts Conversion Rates by 60%

To increase conversion and customer engagement of your native ads include interactive media like video, images, voting poll or downloadable discounts.

Native Advertising
Rich Media and Native Advertising to Boost Conversion

 

To recap on Native Advertising 

Native advertising is a type of disguised advertising, usually online, that matches the design and function of the platform upon which it appears.

Native ads create a seamless advertising experience. Customers can search and explore their platforms without feeling bombarded by ads.

Customers consume native ads like they would normal editorial content.

Reports have shown Native ads out preform banners ads

Boost conversion rates by including media rich content to your native ads

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

SEO on laptop

How to Improve Your Website Ranking on Google

SEO is the key to improving your website ranking on Google’s Search Engine Results Page (SERP). SEO stands for search engine optimisation. Now that’s a mouthful, and you’re probably wondering what does that even mean? Basically, it’s all about having your website ready and optimised so search engines like Google, Yahoo and Bing can find you.What do I mean by ‘find’ you, you say, “am I not already online?” Unfortunately,

Read More »
Social media content

Content Pillars: The Easy Way to Make Social Media Content

The ultimate goal of any company on social media is to build brand awareness and reach new customers. The best way to achieve this is by consistently sharing relevant and valuable content. Apart from staying in touch with friends, the majority of people use social media for at least one of the following reasons: To stay up-to-date with news and current events To find funny or entertaining content To fill

Read More »

The Secret to More Sales: Lead Generation

What is Lead Generation?  Before we look at what lead generation is we first need to understand what exactly a lead is.  A lead is a person or business who shows interest in your product or service.  This interest in your company is expressed through the sharing of contact information, such as a phone number, email address, or address.  Lead Generation is the process of attracting and converting consumers and businesses into

Read More »

How to Get Other Websites to Link to Your Website

How to Get Other Websites to Link to Your Website for SEO It is important to for SEO to check the websites that are linking to yours. It is very important to know how to get other websites to link to your website to boost SEO. Quality Links The quality of your backlinks affects your SEO ranking. For example, spam sites linking to your website are not good for your

Read More »

A Beginners Guide to Successful B2B Marketing

What is B2B Marketing?  B2B Marketing, or business to business marketing, is exactly what it sounds like. It’s marketing your product or service to another business. However, it’s important to remember that even if you are supplying a product or service for other businesses, at the end of the day it’s a person you’re dealing with behind that business. So, it’s best to understand B2B marketing as targeting the individuals

Read More »

LET'S GET STARTED!