Social Media Marketing

Social Media Marketing

Are you taking full advantage of social media marketing?

Social media marketing involves using social media platforms to connect with your audience by creating and sharing content. It can include sharing updates, images, videos and other content about your brand, products/services, and more. It’s important to ensure that the content you share on your social media pages is both relevant to your brand and entertaining to your audience.

Social media is one of the most effective ways of communicating and engaging with your customers and potential customers.

Choosing the Right Platform

When it comes to social media marketing many companies try take on as many platforms as they can.

This is the wrong approach as not all platforms are relevant to your business and taking on too much can dilute marketing efforts, resulting in lower engagement. This is why it’s so important to choose the right platforms for your business. We help our clients make this decision by reviewing their brand, audience, industry, and competitors.

Facebook

There’s a reason that over 70% of Irish businesses are on Facebook. The platforms user base and reach are currently the largest of all social media platforms. Facebook is suitable for brands in almost every industry and is particularly popular among those in retail, gaming, entertainment, media, telecom, technology, consumer goods, ecommerce, finance and automotive businesses.

Instagram

With over a billion users Instagram’s growth shows no signs of slowing down. The platform attracts a younger crowd of 18-34 year olds. Industries such as travel, beauty, fashion, food, health and fitness, business, photography, music and other highly visual businesses perform best on this platform. Brands that offer services, such as hairdressing, also perform really well on Instagram.

LinkedIn

If you’re business targets other businesses LinkedIn is almost definitely the platform for you. LinkedIn generates the highest visitor-to-lead conversion rate of any social network at 2.74%, which is 3 times higher than Twitter and Facebook.
Content shared on LinkedIn has a more formal feel compared to other platforms.

Twitter

This platform is particularly popular among businesses in the entertainment, sports, politics, and marketing industries. Twitter tends to mostly be used by brands for customer service and news updates.

YouTube

Similar to Instagram, this platform is most popular among younger viewers, particularly those between the ages of 18-25 years old. When it comes to advertising, YouTube tends to be more expensive than other social media channels but is one of the most effective video content marketing platforms there is.

Leave the Social Media to Us ?

What can we do for you?
"I’ve been working with Studio93 since 2020 and I am very impressed with the results so far. The team are knowledgeable, innovative, and committed to what they do. I’ve felt supported at all times and the team is always just a call away when I have a question. I would highly recommend Studio93 to any business that is looking to establish a strong social media presence."To anyone considering investing in their social media we would definitely recommend calling Studio93."
Tricia Fleming
Hot Yoga Athlone

Our Social Media Services

The services we provide here at Studio93 include:
""The team at Studio93 helped set up our social media accounts from scratch and build up our audience. They understood exactly what we wanted in terms of brand voice and marketing message. They produced engaging and informing content that performed well and helped us reach new people and generate high intent leads. To anyone considering investing in their social media we would definitely recommend calling Studio93."
Dr Hilary Meaney
Athlone Dental

LET'S GET STARTED!

Check out some of our Social Media blog posts

facebook101

What is a View?

Today’s question is taken from an interview I did recently with Ronan Berry on Midlands 103, and Ronan’s question was … … One thing Darren when it comes though to like a view of your post, what do these platforms like? What do they regard as a view? Because I’ve,

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Social media marketing

Should Businesses be using Twitter?

With 70% of small businesses having an online presence using the platform, it’s clear that Twitter is popular among brands.  The majority of global Twitter users are aged between 25 and 34 (38.5%), followed by 35 to 49 year olds (21%). This platform tends to mostly be used by brands for customer service and news updates. Twitter

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Social media marketing

To Hashtag or Not to Hashtag?

Hashtag #101 Once predominantly used on Twitter for users to join conversations, the hashtag has sky rocketed into all aspects of social media. The power of the hashtag has grown so much in recent years. It helps brands to connect with users, sparking valuable conversations and interactions. Making them a

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