Twitter Followers for Business Marketing Success

Twitter Followers

#This and @that: What are Twitter followers going to do for my business?

When it comes to Twitter, many people are still not convinced that it will work for their business It seems to be an alien idea that your Twitter followers will increase your marketing efforts. But when used effectively, Twitter with its simple 280 characters generates amazing results. How?

Twitter Marketing is an art, not a science

Twitter is a micro blogging network. It allows its users to express themselves in no more than 280 characters. You might think, what can I say in 280 characters? If you can master saying what you need to say in 280 characters, believe me, people will follow. Plus, Twitter allows you to add video, photos, and links to your Tweets.

Customers are moving more and more to the Internet to find what they are looking for and businesses are doing the same. With studies showing Twitter is the platform of choice for customer service related enquiries. Can you really afford to not connect with your customers? Think about it for a second; is it really a bad thing? The Internet it one of the most powerful marketing tools out there. Okay, social media can be tricky, but once you find your feet, it pays off.

DUCT Tape Marketing founder John Jantsch, observed 3 big advantages of using Twitter

1. I get great insight when I ask questions, 2. let’s face it, I get traffic and 3. people on Twitter spread my thoughts to new places.”

Online marketers know how to harness the power of the Internet and social media to build their business. As with Facebook, when a business whether big and small is using Twitter, they plan what they are going to say and when is the best time to say it.

Using Twitter

  • Listen to your customers
  • Share your relevant / useful messages
  • Allow people to share your message

Jack Dorsey (Chief Executive of Twitter) on twitter:

“It’s the fastest and best way to get feedback on what we’re doing, how we’re doing it, and what we should do next, both from users and my co-workers. Speaking to the latter point, Twitter makes our company feel smaller and more cohesive. There is something to be said about sharing the small details of your life with those you work with daily.”

How and why the top businessmen and women around the world use Twitter:

  • Twitter gets news out about your company
  • Company announcements or casual information can be shared
  • You can quickly reach people
  • Insight into your company’s personality & the culture you have honed is evident
  • You can ask for comments and suggestions from your customers
  • Network with peer professionals
  • Launch new products & services
  • Use Twitter as a press release system to interact with users & fans
  • Discussions break out on Twitter which can end up trending
  • Increased traffic to your website and other online social media
  • Your business has more of a friendly and approachable face, removing the commonly used cold and distant corporate feeling customers had come to expect
  • You can sell directly to your followers
  • Your followers become the seeds for more sales
  • Your sharing is sharable by everyone
  • Far reaching sales and reputation
  • You can start trends

So, twitter with its simple 280 characters, famous hash tag # turning simple words into words of importance and the beautiful @ symbol allowing you to contact and comment directly to those you wish to reach gets your followers and a likeableness.


Share on facebook
Share on twitter
Share on linkedin

You might be interested in


A Guide to Instagram Marketing for Business

Instagram Marketing What is Instagram Marketing? Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for businesses with older audiences not to completely dismiss the platform as it is continuously growing

Read More »

Tracking Your Instagram Success: An Easy Guide to Understanding Insights

Are you unsure about how your social media campaigns are performing? If you don’t monitor your Instagram insights you won’t be able to see what works, what doesn’t, and where you need to improve.   An Instagram Business profile includes access to a number of different insights within the app. These insights allow you to see analytics measuring the performance of your content, and better understand your audience.  To access Instagram Insights,

Read More »
social media platforms

Choosing the Best Social Media Platforms for Your Business

When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of the platforms.Instead, I recommend choosing and focusing on fewer platforms that are relevant to your

Read More »
social media

How Social Media Connects Us

Social media connects the world from the strength from its users. Today customers and members of companies demand instant updates.  Therefore, customers are irritated by waiting times and incorrect information, especially on social media. On a smaller scale, take a local GAA Club for example. They constantly update their social media to keep club members and supporters up to date with club news and current match results. These updates create

Read More »

Social Media….What’s the Point?

Social Media For Your Business Do you use social media as part of your marketing activities for your business, or do you even see the point of it? Maybe your business doesn’t operate in the online realm. Did you know that Ireland ranks 9th in the EU when it comes to online shopping and 90% of people have access to a smartphone. Ignoring these statistics and growing trends means your

Read More »