Why Brand Consistency?

Brand Consistency

What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. Your brand signature is the same whether it is on letterhead, Social Media or your website. Otherwise, the brand is seen as scattered and undependable.

So, when you are thinking of developing a brand, you must find out what makes your business stand out from your competitors. This is called finding your unique selling point or USP.

Branding is everything you say and everything you do.

Your Brand is Your:

  • Name
  • Logo
  • Slogan
  • Company colours
  • Font
  • Sound or jingle
  • Smell
  • Promises and Core Values
  • Story

These elements create your company’s image and personality. This is the image the public sees and interacts with. Image management through design and public relation services is important to the brands’ consistency.

Are you meeting the Brand Criteria?

Recognition: the familiarity of your brand among the public

Consistency: how the brand and its elements are used across different mediums

Uniqueness: how the brand stands out against similar competitors

Adaptability: how the brand is applied as new trends develop (technological or design wise)

Management: care of the brand use over time

 

As a brand design agency, we work closely with you to understand your USP and create the unique elements of your brand

brand consistency

“Design is the silent ambassador of your brand”

Paul Rand, graphic designer – corporate identities IBM, ABC, and UPS.

Brand consistency creates a strong brand by sticking to the same logo, fonts, and colours across all communication platforms.

 

The Benefits of Consistency

  • Recognition from the public
  • Loyalty and Trust from your customers
  • Reputation of your core values
  • Love for your brand and your company
  • Promotion and sharing of your brand by the public

Consistency is a beautiful thing. Give us a call so we can grow and create a strong, consistent brand the represents your core values.

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Facebook Video Marketing Tips for Small Businesses

Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend options to market your ads to a specific audience, with the guarantee to reach them.

Read More »

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

Social Media….What’s the Point?

Social Media For Your Business Do you use social media as part of your marketing activities for your business, or do you even see the point of it? Maybe your business doesn’t operate in the online realm. Did you know that Ireland ranks 9th in the EU when it comes to online shopping and 90% of people have access to a smartphone. Ignoring these statistics and growing trends means your

Read More »

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

LET'S GET STARTED!