Irish Times Interview

Published 3rd Dec. 2014

What distinguishes your business from your competitors? I want our clients to experience a level of service that surpasses their hopes and expectations, even from the first meeting.

We help them answer one question: where will tomorrow’s customers find you today? Every client, whether they are a butcher, baker or hairdresser, has one clear message to portray to potential customers.

My background is in graphic design, but there is a lot of psychology involved in what we do. There is always a core message behind every piece of graphic design.

What has been the biggest challenge you have had to face? I started the business in 2006. In October 2009, I got a call from a friend saying: “Your business is on fire!”

I stood in front of the building until 3am, watching it burn to the ground. I lost everything except my laptop. I had to get up the next morning and decide whether that was the end of the business. But it was never really a choice. I had to keep going. I had amazing clients who stuck with me.

And there was a silver lining. I had to look at everything from a fresh angle, to re-evaluate things.

If the fire hadn’t happened, maybe I wouldn’t have changed things. Now the business is much stronger than it was before the fire.

And your major success to date? We have managed to keep going during very hard times. I was definitely afraid during the recession, but we grew every year. I try to be prepared for uncertainty and have as much foresight as I can.

What could the Government do to help SMEs in the current environment and stimulate the economy? Ireland, for a small country, has some hugely successful businesses.

I would love to see high-level business people involved in policymaking. The best and brightest have started businesses from nothing. They know what SME owners are going through – the crazy hours, the risk-taking, the ups and downs. It’s important for the Government to really understand what that’s like.

Click here to read the rest of the article

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Twitter Followers, what good are they really?

 Twitter Followers for Business Marketing Success #This and @that: What are Twitter followers going to do for my business? When it comes to Twitter, many people are still not convinced that it will work for their business It seems to be an alien idea that your Twitter followers will increase your marketing efforts. But when used effectively, Twitter with its simple 280 characters generates amazing results. How? Twitter Marketing is

Read More »

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »

Digital Marketing Trends 2019

The Future of Digital Marketing Trends With the ever-changing fast paced technological environment we operate in today, how do we stay on top of it all? Technology is everywhere and how we use it is constantly evolving. Keeping up-to-date with the latest digital marketing trends can be a challenge. It can be particularly challenging when trying to understand what will work for your business. We take a look at some

Read More »

LET'S GET STARTED!