Using your Brand to Become a Market Leader

Use your Brand Properly, Integrate your branding elements

In today’s busy world of advertising, social media and the Internet,  your image and method of communication is even more important. It is essential to learn how to use your brand properly to improve your market position. Your brand is your stamp. How you communicate says everything. I can’t stress enough how these need to be implemented inside and outside your business.

Brand: Everything you say and everything you do

Your identity has to be created. Its aim is to represent your company, products, and services. This identity is made up of 3 main factors:

  1. Communication is how your company interacts with your customers, employees, and the general public.
  2. Behaviour is your core values and how it operates
  3. The design is a visual representation of your company including brand elements like your logo, slogan, and other marketing / promotional material that express your core values.

As design and marketing professionals, we feel strong about supporting a consistent and stable branding and an excellent communication strategy within our client’s company.

Every company needs to:

  • Market & promote itself in the best way
  • Consistently find new customers
  • Retain existing customers
  • Develop & maintain a good reputation
  • Grow the business

The Integrated Approach

On all your communications inside and outside your business, it is important that you learn to use your brand properly

How?

Effective marketing uses an integrated and well-communicated approach. Everyone involved in marketing your business must be in communication and understand the marketing strategy. This will mean, your branding is stronger and the public will build a relationship with your brand.

When customers see a brand frequently, they become familiar with it. You should always use your branding elements on all advertising, company vehicles etc. Then, your branding becomes associated with the type of services or products you provide. Eventually, it will be top of mind for customers when thinking of using that particular product / service.

Another aspect to think about is other media platforms. Your customers use social media platforms. It is a good idea to advertise your company across different media platforms (Facebook, Twitter, your website, newspaper ads, video marketing pieces and so on), to optimise brand visibility. This goes back to a previous point that you need all staff working to strengthen the brand using a unified brand approach.

The Affects of Branding Inconsistencies

Use your brand elements consistently, this means colours, fonts and layout of designed elements must remain the same. Also, be consistent online via social media platforms like Facebook, Twitter, Pinterest, Instagram or LinkedIn and offline through print-based designs: flyers, brochures, posters, signage, business cards, banners, labels, or packaging.

When you start chopping and changing your brand elements you make it weak. For example, if you don’t use your logo on some advertising campaigns and you do on others your customer will notice. It is the same if you are constantly changing your logos colours or fonts, it is noticed. Then, your customers will think of you as unprofessional. Gradually, this is devastating to your business and your branding is now weak

The Affects of Fragmented Communications

Communication and timing are everything, whether it is a promotional event or a product launch.

When you write a press release, write a corresponding post for Facebook or Twitter and for your a website blog. Otherwise, your communication has inconsistencies and you end up having broken communication with your customers. As a result, you lose opportunities to do business with existing and potential customers.

On the other hand,  if you develop a marketing strategy and plan what you aim to achieve, your marketing efforts are successful. The result will be seamless communication with the public with your reputation looking great.

Lastly, remember how, when and where you communicate your brand affects your business.

 

Contact us today to help you develop an integrated approach to your branding.

 

 

 

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Facebook Video Marketing Tips for Small Businesses

Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend options to market your ads to a specific audience, with the guarantee to reach them.

Read More »

How To Choose The Right Social Media Platform

How to choose the right social media platform can be a question many businesses have. With so many platforms to choose from, each with their own benefits, it can be hard to decide which best suits your brand. The use of social media platforms is so user friendly that anyone of any age or experience can set up an account. But simply having a social media account for your business

Read More »

Pinterest Marketing for Beginners

Pinterest Marketing for Beginners as Part of Your Content Strategy     Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. your website. I think we can all agree that visuals like photographs, diagrams, infographic, and

Read More »

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

LET'S GET STARTED!