Using your Brand to Become a Market Leader

Use your Brand Properly, Integrate your branding elements

In today’s busy world of advertising, social media and the Internet,  your image and method of communication is even more important. It is essential to learn how to use your brand properly to improve your market position. Your brand is your stamp. How you communicate says everything. I can’t stress enough how these need to be implemented inside and outside your business.

Brand: Everything you say and everything you do

Your identity has to be created. Its aim is to represent your company, products, and services. This identity is made up of 3 main factors:

  1. Communication is how your company interacts with your customers, employees, and the general public.
  2. Behaviour is your core values and how it operates
  3. The design is a visual representation of your company including brand elements like your logo, slogan, and other marketing / promotional material that express your core values.

As design and marketing professionals, we feel strong about supporting a consistent and stable branding and an excellent communication strategy within our client’s company.

Every company needs to:

  • Market & promote itself in the best way
  • Consistently find new customers
  • Retain existing customers
  • Develop & maintain a good reputation
  • Grow the business

The Integrated Approach

On all your communications inside and outside your business, it is important that you learn to use your brand properly

How?

Effective marketing uses an integrated and well-communicated approach. Everyone involved in marketing your business must be in communication and understand the marketing strategy. This will mean, your branding is stronger and the public will build a relationship with your brand.

When customers see a brand frequently, they become familiar with it. You should always use your branding elements on all advertising, company vehicles etc. Then, your branding becomes associated with the type of services or products you provide. Eventually, it will be top of mind for customers when thinking of using that particular product / service.

Another aspect to think about is other media platforms. Your customers use social media platforms. It is a good idea to advertise your company across different media platforms (Facebook, Twitter, your website, newspaper ads, video marketing pieces and so on), to optimise brand visibility. This goes back to a previous point that you need all staff working to strengthen the brand using a unified brand approach.

The Affects of Branding Inconsistencies

Use your brand elements consistently, this means colours, fonts and layout of designed elements must remain the same. Also, be consistent online via social media platforms like Facebook, Twitter, Pinterest, Instagram or LinkedIn and offline through print-based designs: flyers, brochures, posters, signage, business cards, banners, labels, or packaging.

When you start chopping and changing your brand elements you make it weak. For example, if you don’t use your logo on some advertising campaigns and you do on others your customer will notice. It is the same if you are constantly changing your logos colours or fonts, it is noticed. Then, your customers will think of you as unprofessional. Gradually, this is devastating to your business and your branding is now weak

The Affects of Fragmented Communications

Communication and timing are everything, whether it is a promotional event or a product launch.

When you write a press release, write a corresponding post for Facebook or Twitter and for your a website blog. Otherwise, your communication has inconsistencies and you end up having broken communication with your customers. As a result, you lose opportunities to do business with existing and potential customers.

On the other hand,  if you develop a marketing strategy and plan what you aim to achieve, your marketing efforts are successful. The result will be seamless communication with the public with your reputation looking great.

Lastly, remember how, when and where you communicate your brand affects your business.

 

Contact us today to help you develop an integrated approach to your branding.

 

 

 

 

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Posting on Facebook – 5 Tips

What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. Social media marketing is about 2 things: Becoming a reliable source of interesting information relevant

Read More »

Are Facebook Ads Worth Paying for?

Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This is great news for marketers and business owners who want their posts and ads to

Read More »

Instagram For Business?

What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about Instagram and what it can do for your business. What is Instagram? Instagram is an

Read More »

Twitter Followers, what good are they really?

 Twitter Followers for Business Marketing Success #This and @that: What are Twitter followers going to do for my business? When it comes to Twitter, many people are still not convinced that it will work for their business It seems to be an alien idea that your Twitter followers will increase your marketing efforts. But when used effectively, Twitter with its simple 280 characters generates amazing results. How? Twitter Marketing is

Read More »

LET'S GET STARTED!