Working with a Graphic Designer: The Full Process

Working with a graphic designer, what you need to know

So, you have decided to work with a graphic designer, good on ya! Maybe you decided to set up your own business and you need some branding (logo, business cards, letterheads, & compliment slips) or you need some promotional material designed: flyers, brochures, posters or a website. No matter what the creative job, choosing to use a graphic designer is the best decision. After all, we are the communication experts.

You may not know what to expect or what is expected of you when  you decide to work with a professional design team. It is all down to consistent good communication on both sides.

Our Process

The Brief

After you make initial contact requesting help with a project, we suggest a meeting date. During a meeting, we get to know you better. As designers, we ask you about your business to better understand your core values in order to reflect them in our creative work.

The information you provide, allows for suggestions such as:

  • The format that works best for your message – flyers, posters, banners, digital etc.
  • The target audience
  • Content requirements
  • Imagery requirements
  • Accurate timeframe
  • Quotation for design services
  • Printing costs (if required)

Design

After the first meeting, initial design work starts based on the current information provided by you. Explanations for the visual solutions and design decisions are sent to you as initial mock-ups or proof pdfs (usually via email). This is so both sides are on the one page. At this point, your feedback is vital. It ensures good communication, so the design ideas accurately reflect the job type, budget, and timeframe.

Review

Often the first draft is not the finished design. It usually needs to go through the natural flow of feedback and additional proofing. Proofing allows you to review the design against your reasons for the work (the message). After which, changes can be made (alterations to layout, content or imagery can be made without additional charges).

 Artwork

After you express that you’re happy with the design, we ask you to sign off on all artwork. Appropriate files and/or printed copy of the final artwork are given to you.

Production

Some graphic designers offer in-house printing, like us, here at Studio93.

The Benefits:

  • Reduce waiting time for the printed copies of the project
  • See a true visual representation of the finished artwork
  • Request a printed proof of any draft, (especially if there is a lot of text, printed versions are is easier to proof read)
  • Make changes on the printed proof itself
  • Assess colours & quality of the images

Working with a graphic designer is a creative relationship, which ensures your message reaches your target audience with visual impact.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in

What Do Graphic Designers Do?

What do graphic designers do for your business? What exactly do graphic designers even do? As designers, we often forget that what we actually do is alien to many people, to a certain extent. My family and friends know I work in graphic design. But, if asked to explain what it is I do on a daily basis, I find they can’t. My parents are still trying to figure it

Read More »
dropbox

What is Dropbox and Should You Be Using It?

Use Dropbox for Better Results for your Projects It is relatively easy to use Dropbox. It is hugely beneficial for businesses that want secure file storage with the possibility of sharing with their graphic designers. In business, you may wish to send large images or files to a client(s). With email, it is not always possible or the best way to do it. Dropbox offers a nice interface to interact

Read More »

Why is Brand Consistency So Important?

Brand Consistency What is it to have brand consistency? It simply means that your brand is dependable and recognised wherever you decide to use it. Your brand signature should be the same across all of your marketing materials, whether it’s on your letterhead, Social Media or your website. Otherwise, your brand could be seen as scattered, undependable, and unprofessional. So, when you are thinking of developing a brand you must

Read More »
Choosing logo colour

What Does Your Logo Colour Mean?

A lot of attention to detail goes into designing a great logo and the meaning of colours in logos. From the shape and size to the font to the subject matter of the design, to everything in between, each aspect of a logo is created to draw attention, appeal to potential customers, and convey the brand’s key messages. While each design element of a great logo is equally important in

Read More »
pop up banners

Should Businesses Use Pop Up Banners to Advertise?

Pop up banners, also known as roll-up or pull-up banners, are one of the most effective and reliable tools for companies to promote their brand, products and service. These fantastic marketing tools have withstood the test of time simply because of their easy set up and budget-friendly price. You never get a second chance to make a first impression and one way you can excite your potential customers is through

Read More »

LET'S GET STARTED!