Working with a Graphic Designer

Working with a graphic designer, what you need to know

So, you have decided to work with a graphic designer, good on ya! Maybe you decided to set up your own business and you need some branding (logo, business cards, letterheads, & compliment slips) or you need some promotional material designed: flyers, brochures, posters or a website. No matter what the creative job, choosing to use a graphic designer is the best decision. After all, we are the communication experts.

You may not know what to expect or what is expected of you when  you decide to work with a professional design team. It is all down to consistent good communication on both sides.

Our Process

The Brief

After you make initial contact requesting help with a project, we suggest a meeting date. During a meeting, we get to know you better. As designers, we ask you about your business to better understand your core values in order to reflect them in our creative work.

The information you provide, allows for suggestions such as:

  • The format that works best for your message – flyers, posters, banners, digital etc.
  • The target audience
  • Content requirements
  • Imagery requirements
  • Accurate timeframe
  • Quotation for design services
  • Printing costs (if required)

Design

After the first meeting, initial design work starts based on the current information provided by you. Explanations for the visual solutions and design decisions are sent to you as initial mock-ups or proof pdfs (usually via email). This is so both sides are on the one page. At this point, your feedback is vital. It ensures good communication, so the design ideas accurately reflect the job type, budget, and timeframe.

Review

Often the first draft is not the finished design. It usually needs to go through the natural flow of feedback and additional proofing. Proofing allows you to review the design against your reasons for the work (the message). After which, changes can be made (alterations to layout, content or imagery can be made without additional charges).

 Artwork

After you express that you’re happy with the design, we ask you to sign off on all artwork.

Appropriate files and/or printed copy of the final artwork are given to you.

Production

Some graphic designers offer in-house printing, like us, here at Studio93.

The benefits:

  • Reduce waiting time for the printed copies of the project
  • See a true visual representation of the finished artwork
  • Request a printed proof of any draft, (especially if there is a lot of text, printed versions are is easier to proof read)
  • Make changes on the printed proof itself
  • Assess colours & quality of the images

Working with a graphic designer is a creative relationship, which ensures your message reaches your target audience with visual impact.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

You might be interested in reading....

Twitter Followers, what good are they really?

 Twitter Followers for Business Marketing Success #This and @that: What are Twitter followers going to do for my business? When it comes to Twitter, many people are still not convinced that it will work for their business It seems to be an alien idea that your Twitter followers will increase your marketing efforts. But when used effectively, Twitter with its simple 280 characters generates amazing results. How? Twitter Marketing is

Read More »

Facebook Marketing Mistakes to avoid

6 Common Facebook Marketing Mistakes Facebook should be a tool your company uses to strengthen brand awareness and build effective marketing campaigns. I will discuss some Facebook marketing mistakes that small business need to avoid. Facebook is the first social network to surpass 1 billion registered accounts and currently sits at 2.23 billion monthly active users (statista.com, 2018) That is 2.23 million active users your company can tap into and

Read More »

User Generated Content Campaigns

User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, or fans, promoting and advertising the brand by themselves without being paid to do so.

Read More »

Twitter Accounts Worth Following

Twitter accounts worth following Twitter: Who to Follow? As a busy marketing agency, we find Twitter  an invaluable marketing tool. There are millions of experts from every field of business, marketing and design on the Internet. With just a click of a button, you can connect directly with them to find out what they have to say about their industry. It is worth your time to see what the experts

Read More »

LET'S GET STARTED!